seo news

Changing A Bit Of Content Based On IP Address; Google Likely Won’t Care

Technically, if you change your content based on the IPs or user agents visiting that piece of content, specifically giving GoogleBot different content than your users, that would be against Google’s cloaking policy and warrant a Google penalty. But based on the intent of that change, most likely, you won’t be penalized. Google defines cloaking

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Google Shopping Ads No Longer Allows Sale Of Digital Books

Google has disallowed the sale and advertising of digital books on Google Shopping Ads. Google said “beginning May 18, 2021, Google will no longer support the advertising of digital books globally on Shopping ads.” This does not impact advertising other books, like physical books or audiobooks but it does prevent you from advertising digital books.

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