seo news

This past Friday, I asked John Mueller of Google a bit more on if and how Google may use machine learning for adjusting the weights of various ranking signals. The short answer is, Google may or may not do this, depending on the specific ranking signal. But keep in mind, I narrowed the question specifically […]

         GUESTS & RESOURCES Jordan Koene: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // Twitter Benjamin Shapiro: Website // LinkedIn //  Twitter Episode Overview: Join host Ben as he chats with Jordan Koene, SEO Strategist and Advisor to Searchmetrics. Together they chat about are SEOs underestimating Bing.   SEOs have a lot to focus on, everything from reputation to backlink building. But

 GUESTS & RESOURCES Episode Overview: Join host Ben as he chats with Jordan Koene, SEO Strategist and Advisor to Searchmetrics. Together they chat about are SEOs underestimating Bing.   SEOs have a lot to focus on, everything from reputation to backlink building. But one of the areas, some SEOs ask about is where they should be focusing

Here is a new photo out of the Google headquarters in Mountain View, California of a Googler holding a special Google shovel. This Googler is named Christopher J Sotelo and it was his first day back in the office in over a year – he saved May 4th to be that day. He posted that

Let’s say you have multiple international sites, ccTLDs, with your business registered with a .com for the US, .fr for France, .de for Germany and so on. But you have not translated all of those sites into its local language, and some or many of those pages have the same English language you find on

Google is now showing emojis in the search result snippets jumplinks (sometimes sitelinks although these are not sitelinks) section of the search result snippet. This was spotted by Brian Freiesleben and posted on Twitter and I can replicate it both on desktop and mobile search. Here is a GIF of it in action on Google

Lily Ray shared on Twitter some examples of Google making up artificial author names to attach to some of its search results snippets. She showed some named such as ALP Dull, R Wine, W Wine, and other names that are being pulled from the content somewhere but are not real names. Here are some of

To kick things off, I discussed my monthly Google webmaster report is out and that you can catch up on all the important Google news there. Also, Google seemed to have another unconfirmed update last weekend, but that one seemed more focused on the product reviews side of things. The local tracking tool is going

Microsoft announced last night that the Bing Content Submission API is now in beta and open to be used by site owners, publishers, webmasters or whatever you cool kids are calling yourselves these days. Microsoft announced this over two years ago and while the company released the URL submission API a while ago, the content

Google is testing an incredibly wide image results box in its web search results interface. So instead of the image results box fitting tightly underneath the search box, it expands out to the extent of your browser window. Here is the screen shot from Mordy Oberstein as he posted it on Twitter (click to enlarge):