Is Bing Underestimated? – Jordan Koene // Searchmetrics


Episode Overview:

Join host Ben as he chats with Jordan Koene, SEO Strategist and Advisor to Searchmetrics. Together they chat about are SEOs underestimating Bing.  

SEOs have a lot to focus on, everything from reputation to backlink building. But one of the areas, some SEOs ask about is where they should be focusing their efforts. Jordan dives into the topic that while Bing is the second largest search engine it does not hold a close comparison to Google.

Ben brings up some stats around the market share within the search engines. Google holds over 90%, Bing holds 2%, followed by Yahoo, Baidu, and a few other smaller players. Jordan mentions that while Bing is a much smaller audience than Google and lacks many of the technical and experience points, it can be beneficial for some industries.

Companies like B2B or traditional businesses use Bing for paid and organic. Jordan has seen success in this search channel. If you are in the US market, Bing can add 6% of the search engine space. Very few websites deploy Bing and it leads to worthwhile traffic. Depending on the resources you have, Bing can be a very successful channel. Building your SEO within search engines can be a challenge. But if you have success within Google’s search engine and you duplicate your efforts within Bing, success is yours. Content also has a play in this strategy. If you have low-quality content that may not rank well with Google, porting it over to Bing may see more success.