seo news

Googlers are often being asked about why content on specific websites do not rank or are not indexed. In this last case, John Mueller of Google responded to one request saying “We just don’t index all content – complaining about it on Twitter won’t change that.” Google has been saying they do not index everything […]

There is yet another Google search algorithm ranking update that seems to be going on – it touched down yesterday, Saturday May 22nd. The tracking tools are off the charts, all of them, showing changes in the Google Search results that I have not seen before in a long time. This is at the levels

With work from home for the past year-and-a-half, Google has been getting better at sending out Noogler hats to Nooglers, new Googlers. Here is a photo from a new Googler unboxing the hat. She posted it on Instagram and shared this really heartwarming message: “I’m officially a Noogler!???? I don’t typically share job updates, but

Google at an AMA at I/O this week on the top of web vitals was asked about how the core web vitals impact your rankings in Google Search. In short, Google said that it is not the case where you need to have all three “good” scores to get any ranking boost and also that

Earlier this week, several searchers noticed that Google, within Google Maps, was showing the distance from the searcher to the service area business in the local listing. Service area businesses do not have specific distances because they do not list their physical address, so this may have been yet another security concern? Here is a

Google announced a bunch of Google Ads updates to app based advertising, where you want to push people to your apps. The goal with these updates is to drive people back into your mobile app and increase engagement in your app. Google App campaigns on desktop Now, on desktop search, you can drive people to

The big search news this week from Google was around MUM, Multitask Unified Model. Which is different than BERT but similar in that it helps Google better understand language & make it easier to get helpful responses to complex search needs. Well, it won’t go live for months to years and when it does, Google

I was offline for two days this week but it was an insanely busy week with two unconfirmed Google algorithm updates. Google announced a ton of things at Google I/O including MUM, multitask unified model, basically a huge improvement to BERT. It isn’t live yet, but when it goes live, Google will let us know.

Google Ads announced several new smart bidding features the other day. These include top signals in the bid strategy report, seasonality adjustments at the manager account level, Maximize conversion value bidding with recommendations, and new Target Impression Share simulations. Top signals for Target ROAS and Maximize conversion value Top signals in the bid strategy report

Google’s John Mueller said in his I/O talk that Google is now crawling “more than half of all URLs with HTTP/2.” GoogleBot first started crawling over HTTP/2 for a limited number of URLs in November 2020 and now half-a-year later, over 50% of what GoogleBot crawls is done over HTTP/2. John said this at the