seo news

Google on occasion tells you which method of technology they prefer over others. They did it with mobile, saying go responsive over other methods. They did it was schema markup solutions, saying JSON-LD is preferred over other methods. But using a preferred method does not give you any benefit in Google Search than a non-preferred […]

Google documents in its Core Web Vital reports the scores and grades for each URL it knows about on the web. But how that will impact your web rankings in Google Search, when the Page Experience Update is released next month, Google will not document how those metrics add up and are scored. John Mueller

Google launched a new search appearance filter in the performance report within Search Console for the practice problem rich results. Google officially launched these in March, after testing them last December. With the launch Google added structured data and debugging tools but now also added performance reporting to Search Console. If you have rich results

In March we reported that Google was going to migrate over the last batch of sites to mobile first indexing soon. This was after moving the mobile first indexing deadline from September 2020 to March 2021. Well, Google is still not done moving some sites to mobile-first indexing, even at the end of May 2021.

Google’s John Mueller was asked if redirecting a URL to a new URL will also pass the Core Web Vitals metrics. The short answer is yes, if you redirect page A to new page B, page A’s Core Web Vitals metrics and signals will passed over from page A to new page B. This question

It looks like Jason Barnard made some new shirts or sweat shirts with the BingBot and GoogleBot characters on them and of course, his slogan on “it’s all about your brand SERP.” He shared both on Twitter, here they are in higher resolution: And I did Googlebot too so nobody gets left out Sorry for

Last week I saw a bunch of people notice Google showing a trending searches box on the Google Search home page. We saw this in the auto-complete results and in Google Discover results, but I don’t think I’ve seen it as a standalone feature on the Google home page. Here is one of the many

Google’s John Mueller was asked if it is against Google’s webmaster guidelines to create a blog and build content that is unrelated to your business, with the sole intent of building links. John said no, it is not against Google’s guidelines but that the whole thing is a “wasted opportunity.” In short, the example give

Here is a new question I have never heard before in the SEO space. Someone asked if “adding punctuation after a link is somehow bad for SEO.” He said he heard this as a rumor and didn’t know if there is any truth to this. The truth is, this is a myth and this is

In part one we spoke about learning SEO on the job and then here spoke about about the topic of doing marketing and SEO for a company that is in a low tech space. He said a lot of it was not just about basic technical SEO on his web site but also the content.