Google’s reimagining of Site Reputation Abuse is wreaking havoc among publishers

Back in March this year, Google announced several new spam policies intended to fight the perceived degradation of their search results. One of these new policies was for ‘site reputation abuse’. In previous newsletters I covered this policy and its impact once enforcement began in early May. Fast-forward to the middle of November. For the

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SEO for (Busy) Founders

If you’re a founder who knows that SEO matters, but doesn’t know where to start, check out this one-page primer. Thanks to the following founders for sharing feedback on this guide: Sidenote. I’m writing this based on my experience helping startups from pre-seed to post-IPO with their search strategy. I also taught some of these ideas

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Who’s Winning off the Back of the Affiliate Publication Drops?

Affiliate publications have seen a sharp drop in SERP visibility over the last few days. The news came after Glenn Gabe shared a “stop-the-presses” post, revealing that Google had penalized various affiliate directories through a spate of manual actions. Parasite SEO usually occurs when users post self-referential links on someone else’s site, to take advantage of

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