Creative campaigns with a link building component are an investment, both in time and money.  So, imagine this scenario…  A campaign you and your team have been working on for the last few weeks has finally been posted on your client’s site and you’ve launched an email outreach campaign to earn links. After reviewing your

If you have been an SEO for any amount of time, or responsible for marketing a website, you may have heard of PageRank. It was was developed by the Founders of Google in the earliest days of the Search Engine. There is new information about PageRank that I wanted to share when I learned about

Sharing is caring! Featured Snippet Answers Based on Context Last month I wrote about answer passages when Google decides what answers to show in response to queries that are asking questions, in the post, Featured Snippet Answer Scores Ranking Signals. In that post, I wrote about an updated patent which made it clear that passages

Sharing is caring! How Are Featured Snippet Answers Decided Upon? I recently wrote about Featured Snippet Answer Scores Ranking Signals. In that post, I described how Google was likely using query dependent and query independent ranking signals to create answer scores for queries that were looking like they wanted answers. One of the inventors of

Sharing is caring! Calculating Featured Snippet Answer Scores An update this week to a patent tells us how Google may score featured snippet answers. When a search engine ranks search results in response to a query, it may use a combination of query dependant and query independent ranking signals to determine those rankings. A query