GUESTS & RESOURCES Episode Overview: Join host Ben as he concludes his conversation with Kalicube founder and author Jason Barnard discussing why only the strongest survive in the everchanging search industry. Together they review what “Darwinism in search,” is and its impact on search technology. Google’s algorithm ranks websites much like the natural world, where

In March 2018, we revived our YouTube channel and grew it from 14k subscribers to over 180k subscribers.  We did this by following a list of proven strategies that helped us get more subscribers to our YouTube channel. In this post, I’ll share those strategies with you.  Target topics that people are searching for Keep your

Google posted an FAQ around Core Web Vitals and the upcoming Google Page Experience update launching in May 2021. Google’s Cheney Tsai said the company has compiled some of the most frequently asked questions about Core Web Vitals and Page Experience. This was not posted as a blog post or help document but in the

Stan, Google’s dinosaur, which has been at the GooglePlex for as long as I can remember, now is wearing a mask. It might be a bit too big to properly socially distance but it wearing a mask. Here are some photos I found on two different Instagram accounts. This post is part of our daily

Google has released a help document named large site owner’s guide to managing your crawl budget. It is an advanced help document on helping developers manage Googlebot crawls on their web site. It reminds me of the blog post Gary Illyes of Google wrote in 2017 about crawl budget. Google first defines who should think

Google announced a new Google Discover ads format to choose from. There is a new 4:5 portrait aspect ratio format that helps advertisers visually showcase their products and services more prominently with consumers as they scroll and it leads into the lead form extensions. Google wrote on Twitter “Need to inspire new audiences on the

Lily Ray ran a poll (I am kicking myself for not seeing it to retweet it but it has over 500 results). The poll asked how would you handle a lot of really spammy links pointing to your clients sites. The response was most would ignore the links but many will disavow them. The poll

Google Maps has added a new social feature in the map software named the “community feed.” It can be found in the explorer tab within the Google Maps app on Android and iOS. It is a way for you to find out what the community is sharing about a specific business with the ability to

Today marks the 17th anniversary of starting this site, the Search Engine Roundtable. I’ve been writing about search for over 40% of my life – which is weird to think about. And I’ve been doing it consistently every workday, several times per day, even through a pandemic, for 17 years. It is hard for me