Darwinism in Search – Jason Barnard // Kalicube


Episode Overview:

Join host Ben as he concludes his conversation with Kalicube founder and author Jason Barnard discussing why only the strongest survive in the everchanging search industry. Together they review what “Darwinism in search,” is and its impact on search technology.

Google’s algorithm ranks websites much like the natural world, where only the strongest and fittest survive and make it to the top. Google’s own search features and ranking factors aren’t immune from this process. The search giant makes changes to its rich element ranking system based on industry developments and user needs.

Google aims to deliver results and answers organically. They introduce new rich elements to the system and let it naturally bid, or compete, for a place within it. Elements will win a place in results when users deem it a more appropriate choice compared to other features like classic blue links.