Google has released a help document named large site owner’s guide to managing your crawl budget. It is an advanced help document on helping developers manage Googlebot crawls on their web site. It reminds me of the blog post Gary Illyes of Google wrote in 2017 about crawl budget.
Google first defines who should think about managing crawl budget:
- Large sites (1 million+ unique pages) with content that changes moderately often (once a week), or
- Medium or larger sites (10,000+ unique pages) with very rapidly changing content (daily).
For everyone else, crawl budget is overrated.
The document them is broken into these sections:
- General theory of crawling
- Best practices
- Monitor your site’s crawling and indexing
- Emergency crawl reduction
- Myths and facts about crawling
My favorite part is the myths section, here are a few that caught my eye:
(1) Crawling is a ranking factor: False: Improving your crawl rate will not necessarily lead to better positions in Search results. Google uses many signals to rank the results, and while crawling is necessary for a page to be in search results, it’s not a ranking signal.
(2) The nofollow directive affects crawl budget: Partly true: Any URL that is crawled affects crawl budget, so even if your page marks a URL as nofollow it can still be crawled if another page on your site, or any page on the web, doesn’t label the link as nofollow.
(3) The closer your content is to the homepage the more important it is to Google: Partly true: Your site’s homepage is often the most important page on your site, and so pages linked directly to the homepage may be seen as more important, and therefore crawled more often. However, this doesn’t mean that these pages will be ranked more highly than other pages on your site.
Yea, none of this is really new but the document can be super helpful to those working on large sites that are concerned with crawl budget.
Nice find Adam Gent!
Found this Google Search guide by @googlesearchc 👇
Large site owner’s guide to managing your crawl budget: https://t.co/RWru0IPTtk
Guide for site owners with:
🏨 Large sites (1 million+ unique pages)
📈10,000+ unique pages that change daily
No new info but interesting 📚.
— Adam Gent (@Adoubleagent) December 1, 2020
Forum discussion at Twitter.