GUESTS & RESOURCES Episode Overview: Join host Ben as he continues 2020 Year in Review week with Searchmetrics’ Director of Services Tyson Stockton and SEO Strategist Jordan Koene to discuss developments in ranking factors. Together they talk about how Google evaluated search performance throughout the year. Google continued its efforts rewarding websites that provided positive

Meta keywords are meta tags that you can use to give search engines more information about a page’s content. They’re found in a webpage’s HTML source code, and are not visible to visitors. Here’s an example of a meta keywords tag: <meta name=”keywords” content=”seo, search engine optimization”/> It’s easy to add meta keywords in most

The GooglePlex, the main Google headquarters in Mountain View, California, seems to have put up a new Google sign on the outside of its building. This sign has a snow look added to the logo. But it never snows there. Honestly, I am not sure if this is new but it was just posted on

Google now has all of its holiday decorations live for the 2020 year-end holiday season. We saw the Chanukah decorations go live a week ago because Chanukah already started but now the Christmas and Kwanzaa decorations are live as well. Here is what they look like for 2020: Christmas: Kwanzaa: Chanukah: Yes, there is the

Google’s Danny Sullivan said that when it comes to Google Core Update, it “is core to all the content in our index,” he said. He said the core update “goes out to the entire index, page by page.” Here is the post on Twitter in context of all of this: A core update is core

Yesterday we reported how Google was testing dynamically expandable images below snippets. Now I am seeing reports of Google testing expandable text descriptions in the snippets. Here is a GIF of it in action from Jordan Long on Twitter. Clicking on that text icon makes the snippet double in size. Here is another person seeing

Google is renaming surfaces across Google and Shopping Actions. Surfaces across Google instead will go by the listings rather than the feature itself, i.e. free product listings and Shopping Actions will be called Buy on Google. Google said this “will help to keep the names descriptive, relevant, and consistent as Merchant Center continues to grow

Here is a good idea, a site that archives and lets you search for tweets from Googlers who answer SEO related questions. The site is not perfect, but the concept is very good – Seoasked.com. “Seoasked.com archive all Googlers tweets & answers about SEO so you can easily share them back with your team or

Microsoft has integrated its new analytics tool, Microsoft Clarity, with Bing Webmaster Tools. Microsoft Clarity user behavior analytics tool that helps you understand how users are interacting with your website through features such as session replays and heatmaps. You can now add it to your site via Bing Webmaster Tools. If you have not yet

GUESTS & RESOURCES Episode Overview: Join host Ben as he kicks off 2020 Year in Review week with Searchmetrics’ Director of Services Tyson Stockton and SEO Strategist Jordan Koene to talk about Google’s communication updates throughout the year. Together they go into detail reviewing how they launched, and managed, update throughout 2020. Despite a tumultuous