Google announced that it added explanations to Target CPA Campaigns on Google Search within the Google Ads console. Google said “with this update, you can view the reason for significant changes in cost and conversions for Search campaigns using Target CPA.” With explanations, Google said you can view the reasons for performance change in a

GUESTS & RESOURCES Episode Overview: Join host Ben as he continues 2020 Year in Review week with Searchmetrics’ Director of Services Tyson Stockton and SEO Strategist Jordan Koene to talk about the developments in Google’s Shopping Experience. The COVID-19 pandemic significantly impacted businesses internationally and the massive shift to ecommerce influenced Google to implement changes.

Black Friday 2020 made history with online sales rising to a new record level. Amazon, for example, reported a 60% increase in sales compared to the previous year. We’ve analysed which UK domains rank highest for Black Friday deals in the electronics, beauty and fashion sectors on Google.co.uk and also share best practices for the

Google is testing more changes around the local pack in the search results. On desktop, Google is testing using round buttons as opposed to square buttons. On mobile, Google is testing bubble designs for the tabs, instead of simple text with underlines. Here is the test for the desktop results showing the circle action buttons

Google is now showing web search results when you are viewing a local listing in Google Maps. For some reason I thought Google was doing this years and years ago but I cannot find a story I wrote about this (if you find it, let me know in the comments). Brian Barwig spotted this and

Jordi Ribas, the Corporate Vice President of Microsoft Bing, posted about the new Microsoft Bing recipe result experience. He said on Twitter he is “extremely proud of the Bing recipe team’s hard work on the new recipe search query experience – and just in time for the holidays.” Here is what the search results look

In July 2020 we reported that SEOs were not happy that Google was going to deprecate the Structured Data Testing Tool. Well, Google heard that loud and clear and announced that it will instead not deprecate the tool but migrated it off Google and onto Schema.org. Ryan Levering, Google Search Engineering, wrote “we’ve heard your

In October we saw Google testing a feature called Preview Call History that shows you recent calls made to your business through Google Search and Google Maps. Now folks are seeing this report live in Google My Business under business.google.com/calls/IDgoeshere. This was spotted by Justin Sanger and he posted a screen shot on Twitter but

If you login to Google Search Console and check out the coverage report, you will see a notice about another feature that Google has temporarily disabled. Google posted “issue validation is temporarily disabled due to upcoming changes in the report.” So if you want to use the “validate fix” button for issues you resolved around

Here is a photo, I think of the Google Zurich office, which is near the railroad. It is a cool show to see the railroad and power lines and of course the graffiti. This was shared on Twitter, although the photo I don’t think is new. The Kirkland office also has nearby railroad tracks. This