GUESTS & RESOURCES Episode Overview: Ben continues Core Web Vitals week with Searchmetrics’ Senior SEO Strategist Kathy Brown and Senior SEO Strategist Karl Kleinschmidt to talk about the second Core Web Vital, FID (First Input Delay). They discuss how this metric is measured and how to go about making changes once you have diagnosed it.

Yesterday, Facebook took a bold move and announced it’s banning Australians from sharing and viewing news and all users from sharing from and viewing Australian news pages. But one thing it added was why Google may decide to take a different step. Facebook wrote “the answer is because our platforms have fundamentally different relationships with

GUESTS & RESOURCES Episode Overview: Join host Ben as he continues Core Web Vitals week with Searchmetrics’ Senior SEO Strategist Kathy Brown and Senior SEO Strategist Karl Kleinschmidt to talk about the last Core Web Vital CLS (Cumulative Layout Shift). Together they discuss how to avoid having issues with this metric and what you need to

GUESTS & RESOURCES Episode Overview: Ben concludes Core Web Vitals week with Searchmetrics’ Senior SEO Strategist Kathy Brown and Senior SEO Strategist Karl Kleinschmidt to discuss advanced core web vitals. They chat about the importance of looking at the three core web vitals long-term and scaling it at the enterprise level. Google’s new ranking factor

eCommerce is one of the big winners of the corona pandemic, with US eCommerce sales up 44% in 2020. While Covid-19 raged, many eCommerce sites saw their Google rankings increase. This Searchmetrics analysis reveals which sites saw the biggest growth in US-based Google.com and UK-based Google.co.uk rankings and which strategies will be key to boosting

Here is an interesting sign hanging in the Google Amsterdam office, I think. It looks like a shapely Google logo, but the artist said there are some illusions there. So this is an illusion Google Doodle? This was posted on Instagram recently. This post is part of our daily Search Photo of the Day column,

Looks like Google is testing having those sub-navigation links in search, in the bubble format, stick to the top of the search results as you scroll down. We kind of saw this without the bubble header format in December but here it is with the bubbles buttons. This was spotted by Mordy Obserstein who posted

Dan Shure shared a screenshot on Twitter of a client of his who got a big win in Google Discover. Then they decided to create more articles on the same topic to see if those new articles can ride the same Google Discover wave and it seemed to work. Here is the chart that shows

Google is is showing a browse by filter that lets you filter down your restaurant selections by type. It is similar to the browse by photos we have seen before but this shows browse by takeout, delivery, Chinese, pizza and other categories. I can replicate this myself but Sergey Alakov posted an example on Twitter.

I am seeing some early signs of yet another Google Search ranking algorithm update this morning. The SEO community is starting to buzz about ranking fluctuations this morning and some of the tracking tools are already picking up on the changes to the Google Search rankings. The last unconfirmed update reported here was on or