Google’s John Mueller said on Twitter that when you want to “unindex,” remove indexed pages from Google Search, you should not block Google with robots.txt, but rather use noindex. He said only unindex pages when if you don’t care if the page doesn’t rank but if you want it to rank, then improve the page.

GUESTS & RESOURCES Episode Overview: Join host Ben as he continues his conversation with Garrett Mehrguth, founder and CEO of Directive Consulting, about how the general marketing perspective should influence SEO strategy. Today the duo discusses how understanding more about the individuals you’re targeting is critical to search marketing success.  As discussed previously, understanding the total

Google has announced that it is now offering a free version of its hotel listings, this is now in addition to the paid option. This is very much like how Google made Google Shopping free last year. Google wrote “we’re improving this experience by making it free for hotels and travel companies around the world

GUESTS & RESOURCES Episode Overview: Join host Ben as he concludes his conversation with Garrett Mehrguth, founder and CEO of Directive Consulting, about how the general marketing perspective influences our SEO strategies. Today Ben and Garrett discuss the best ways to approach building your search marketing tech stack.  The software needed for your search marketing efforts

Here is an old photo (again, Google offices are really not busy these days) from the rooftop of the Google San Francisco Office. You get a view of the Oakland / San Francisco bridge and the bay. This was posted years ago on Twitter. This post is part of our daily Search Photo of the

GUESTS & RESOURCES Episode Overview: Join host Ben as he talks with Kyle Roof, cofounder, and SEO at Page Optimizer Pro, about the insights gained from over 400 on-page SEO experiments.  As many SEOs have discovered, there are more opinions about SEO and Google’s approach than practitioners in the industry. This disparity led Roof to

GUESTS & RESOURCES Episode Overview: Join host Ben as he continues his conversation with Kyle Roof, cofounder, and SEO at Page Optimizer Pro. Today the duo talks more about testing, specifically about an SEO competition, Kyle participated in that ended with surprising results.  Back in 2018, a Facebook group called SEO Signals Lab launched a

When you think of a web or net(work) and Google you think about servers, bots, and so forth. But here is a photo from the Google Dublin office of a real web and net, a physical one. This is an old photo posted on Instagram in 2017 and it shows a Googler caught in the

Google announced last week that while other companies are planning to replace third-party cookies with alternative user-level identifiers, Google will not. Google said “we will not build alternate identifiers to track individuals as they browse across the web, nor will we use them in our products.” Google wrote: We realize this means other providers may

Google’s John Mueller was asked about an error with Sitemaps files. The question was around Google not being able to fetch and read two of the few XML Sitemap files but those files are perfectly valid. John said it can be a lot of issues but there is a trick you can try. If the