GUESTS & RESOURCES Episode Overview: Join host Ben as he continues his conversation with Rand Fishkin, co-founder, and CEO at SparkToro. Together they discuss the importance of understanding your audience. Rand kicks off the discussion with his career path and his decision to move away from SEO. His current position stems from a clause in

On a bit of a gloomy day, Dan Toplitt was out in my neighborhood and stopped by to get on the vlog. Dan and I met prior to him becoming an SEO, he worked for a client of mine in the online scholarship world. He first experienced SEO by working with our company. Dan is

GUESTS & RESOURCES Episode Overview: Join host Ben as he concludes his conversation with Rand Fishkin, co-founder, and CEO at SparkToro. Together they discuss the importance of integrating PR, social influencers, and SEO. SEO is evolving and overlapping with other marketing initiatives like influencer outreach, PR channels, and social media. Google is looking at these

We have seen Google branded kippahs or yarmulkes before but here is one from the Jewgler, Matthew Yeager. He shared this photo with me on Friday and I figured I’d share it here since you all see me wearing a kippah in my videos. Matthew said on Twitter “You are correct, I am indeed a

GUESTS & RESOURCES Episode Overview: Join host Ben as he kicks off a series of conversations around SEO with Rand Fishkin, co-founder, and CEO at SparkToro. Together they discuss the evolution of SEO and search marketing from the viewpoint of Rank Fishkin. Rand and Ben dive into the topic of search marketing and how it

Google added support for regional availability and pricing to Google Merchant Center / Google Shopping feeds in the United States. Regional availability and pricing let you provide product availability and variable pricing based on your business presence and the location of your customer base. Basically, you can now tell Google if your products are (a)

Google’s John Mueller was asked if Google looks at the number of blog posts on a blog as some sort of metric to figure out if the site should rank well or not. John Mueller said on Twitter “Google doesn’t count your blog posts.” John added that this is not about the quantity of your

Google’s John Mueller said on Twitter that he thinks that many SEOs and sites think about links “much more than necessary.” He said Google does “use links to help discover new content.” He didn’t mention ranking but yes, Google does use links for rankings. The question he was answering was “is there any possibility that

Cyrus Shepard posted a poll on Twitter asking SEOs and marketers if they do any affiliate marketing in the course of their day. Only 45% of those who completed the poll said yes, they do affiliate marketing. I am a bit surprised, I would have thought more SEOs do affiliate marketing on the side, at

Microsoft Bing seems to have swapped out the magnifying glass button on the search bar in the search results landing page with the button that says “search.” It is a small but interesting change, below are before and after screen shots. Here is what the top search bar looked like in Microsoft Bing just a