We’ve all seen the message in Google Search Console’s index coverage report for “Page indexed without content.” Google’s Gary Illyes said when you see that, most of the time (not all of the time), it is about “pages that are blocked by robots.txt.” The error is defined in Google’s help document as “Page indexed without

Ever see one of your sites rank well for a featured snippet in Google Search but the information that was shown was not something you are proud of? Maybe it was inaccurate, maybe it has a typo, maybe it had some other issue? How do you update the featured snippet in Google so that the

Recently, Google’s John Mueller posted about what to do if your site goes offline. The advice was to serve a 503 server status code if the outage is short term. So someone asked if they can serve a 502 server status code instead. John Mueller said you shouldn’t. John was asked on Twitter “does 502

Rand Fishkin came out with yet an eye popping study, saying that based on SimilarWeb data “64.82% of searches on Google (desktop and mobile combined) ended in the search results without clicking to another web property.” The previous year he used Jumpshot data which showed 50.33% of all Google searches ended without a click to

GUESTS & RESOURCES Episode Overview: Join host Ben as he kicks off Mobile Indexing Week with Jordan Koene, SEO Strategist and Advisor to Searchmetrics. Together they discuss why Google is moving to mobile-only indexing.  Last September Google announced that they were switching over to mobile-first indexing with a March rollout date. They kick off the conversation by

Google’s John Mueller said in a video hangout on Friday that Google has stopped automatically moving sites to the mobile-first indexing system. Instead, the last batch of sites are being queued up and will all be moved over sometime in the coming month or months. He said the next time Google moves sites to mobile-first

Last week, @PPCGreg spotted Google testing a brand new match type in Google Ads named “Smart Matching.” What is Smart Matching? I have no idea but Google Ads confirmed it was a “small tests that select advertisers have opted into.” But I have no idea what makes this match type “smart.” Greg posted this screen

Google’s local panel allows you to message or now chat with some businesses that enable the messaging feature in Google My Business. Previously, Google always called it “message” in the local panel but now Google is testing calling it “chat.” Amy Toman spotted this in action and posted this screenshot on Twitter: Amy said she

For most SEOs, this is very obvious, that it is not about the raw number of links you have to your webpages but rather the quality of those links. Google can and likely does ignore the low quality links, so having a billion low quality links is worthless in many cases. But having one high

Google is now testing a “not helpful” button in the local reviews within local listings in Google Maps and Google Search. Tom Waddington spotted this and posted the screenshot below on Twitter. Here is that screenshot: Google did launch the helpful button in reviews like five years ago. Now, you just see the thumbs-up icon,