Google Ads announced several new smart bidding features the other day. These include top signals in the bid strategy report, seasonality adjustments at the manager account level, Maximize conversion value bidding with recommendations, and new Target Impression Share simulations. Top signals for Target ROAS and Maximize conversion value Top signals in the bid strategy report

Google’s John Mueller said in his I/O talk that Google is now crawling “more than half of all URLs with HTTP/2.” GoogleBot first started crawling over HTTP/2 for a limited number of URLs in November 2020 and now half-a-year later, over 50% of what GoogleBot crawls is done over HTTP/2. John said this at the

Google announced at I/O a bunch of updates to Google Maps but one that you might care more about, being a local SEO, is that Google Maps will begin to tailor the map results based on time of day and who the searcher is. Google said “soon Maps will tailor what you see on the

At Google I/O, Google also announced a bunch of Google Shopping and commerce related features. This includes the announcement of the Google Google Shopping Graph, a new Shopify partnership, Google Lens upgrades and more. Shopping Graph Google at I/O shared some details on the Google Shopping Graph. Google calls the Shopping Graph the “most comprehensive,

Last February, Google launched the “about this result” feature in its search results for English queries in the US. Well, now, Google is going to expand this feature worldwide for all English language queries. I suspect I will be fielding a lot of “is this new” style questions around this – so I figured I’d

This may be a bug or it may be a feature test – but Google is showing video results, i.e. the key moments interface, on the right side of the search results page. This was spotted by two folks including Aakash Singh and Brian Freiesleben – they both provided screen shots. Here is the screenshot

I seem like a broken record but for the past several weeks the Google Search ranking volatility has been off the charts. And yesterday and today are no different with a huge amount of SEO chatter from the forums and most of the tracking tools supporting that chatter. It looks like we had another Google

Google has this virtual area called the adventure game which is a virtual sandbox for registered attendees and visitors to get a hands-on experience with Google’s new products and features. Kristal found John Mueller, aka JohnMu, in the game and shared some screenshots. I found a sleeping @JohnMu! ???????? pic.twitter.com/d6M8qLfBvt — SEO_Kristal (@SeoKristal) May 18,

Here are some old shoes that were repurposed and used as a flower pot at the Google Dublin office. This is an old photo that I found on Instagram back in August 2017 but it is really cool and I wanted to share it with you all. This post is part of our daily Search