Search Engine Land » SEO » SEO 2022 in review: E-E-A-T, ChatGPT, Search Essentials and more As 2022 once again proved, SEO is never boring. Was 2022 the year of AI, or perhaps the official dawn of the AI ​​era? Over the past month, it’s been hard not to read or avoid the temptation to

Getting a degree is a good thing for some occupations. After all, you wouldn’t want a doctor who learned the trade from a YouTube video to remove your appendix, would you? Of course not. But for other professions, you can learn just as much, if not more, than the value of an online college curriculum

Can you imagine the hassle of finding an electrician if every Google search returns global SEO results? How many pages of search results do you have to browse to find a beautician in your area? On the other hand, think how inefficient your digital marketing strategy would be if your local business had to compete

Most SEO experts are still afraid to publish their success stories, with a few notable exceptions. Many are simply unable to share their work even when it is successful. How can SEOs stop practicing “ghost optimization”? Before we dive into this question, let’s look at the reasons for the ongoing secrecy and still prevailing negativity

Today’s Ask An SEO question comes from Peter, who asks: “What is the risk of focusing on what competitors are doing, as opposed to charting your own path? If all competitors are looking at each other, there are no differentiators. Great question, Peter! And one that comes up a lot. If a company focuses on

Content generation has grown exponentially in recent years and prompts have become an essential tool for SEO professionals. With these simple instructions, it is possible to generate articles, images, videos and more. For marketers and SEO professionals in particular, mastering the use of prompts is a real asset. This is because they can teach the

2022 has been a whirlwind of a year for the SEO industry and there is no sign of slowing down. This year alone, Google released eight confirmed and unconfirmed updates, leaving many businesses to stay on top of things. With so much fluctuation, how can you adjust your SEO strategy to stay fresh and relevant?

So you want to implement JavaScript redirects but aren’t sure how they work? Yes, they are more difficult to implement than standard redirects. Ideally, you should use 301, 302, or 307-based redirects for implementation. This is standard best practice. But… what if you don’t have that level of access? What if you have a problem

Google search lawyer John Mueller says that WordPress isn’t inherently better for SEO than coding a website from scratch. In response to a Reddit thread, Google Search Advocate John Mueller says there is no inherent SEO benefit to using WordPress over coding a website yourself. A thread in the r/SEO forum asks a familiar question

There are many programming languages ​​to learn. For SEO, the programming language you choose depends on what you plan to do with that language and how you plan to implement changes from that language. When SEO professionals create programs for SEO, they usually want to combine these four elements: The latter is usually the culprit,