2022 has been a whirlwind of a year for the SEO industry and there is no sign of slowing down.
This year alone, Google released eight confirmed and unconfirmed updates, leaving many businesses to stay on top of things.
With so much fluctuation, how can you adjust your SEO strategy to stay fresh and relevant?
How will this year’s algorithm changes affect your 2023 SEO strategy?
How to prepare for Google’s next move and get ahead of the curve?
On December 14th, I moderated a webinar with Pat Reinhart, Vice President of Customer Success at Conductor.
Reinhart rounded up this year’s biggest SEO insights and shared expert predictions based on 2022 algorithm updates to find out what the next year might bring.
Here is a summary of the webinar. Complete the form to access the entire presentation.
Prediction #1: Google’s Volatility Will Continue To Intensify
There is a lot of volatility and this could be the new normal.
[Discover Tips for Moving in the New Normal] Access the Webinar Now →
What makes this year and possibly next year so intense is that the time between algorithm updates is getting shorter and they are starting to spread over each other.
Picture by: Conductor, December 2022
Google continues to test new features and result types.
What does it mean? More algorithm changes occur in less time, which means more volatility.
3 Things To Pay Attention To:
[See how to manage these updates more easily] Access the webinar now →
In the coming year, Google will be doing more testing and data requests because of what’s happening with the younger generations, which leads us to our next prediction.
Prediction #2: Visual Search Will Become More Prominent
Gen-Z is turning to TikTok and Instagram for their search needs, effectively bypassing Google.
Younger generations relate better to visuals because it gives them a better experience.
So Google is now using more visuals in search.
3 Things To Pay Attention To:
[How You Should Approach Each “Search Engine”] Access Webinar Now →
Prediction #3: More Companies Will Take Technical SEO Seriously
Google wants to provide users with a good user experience, so it’s increasingly important to ensure that your site performs at a technical level.
Many businesses now know that the solution is to create a system where your site is constantly monitored, moving towards an “always on” mentality.
[See what “always on” looks like] Access the webinar now →
3 Things To Pay Attention To:
Prediction #4: Companies Will Waste Money On The Metaverse
It is wise not to invest in Metaverse yet as it is unproven.
3 Things To Pay Attention To:
[Find out why] Access the webinar now →
Prediction #5: Everyone Is Going To Forget About Universal Analytics Going Away
Everyone forgets that Universal Analytics is going away on July 1st, 2023. And it’s getting crazy for those who have never set up GA4.
While most predictions have a lot to do with algorithms, at the end of the day it’s about the content you create and the experience you provide to your customers, so make sure you can effectively track this in 2023.
[Slides] Expert SEO & Google Algorithm Predictions For 2023
Join Us For Our Next Webinar!
How To Supercharge Your Keyword Research With Powerful Topic Clustering
Join us and CopyPress CEO and Founder Dave Snyder as he talks about how this method can help you rank higher.
Featured image: Paulo Bobita / Search Engine Journal
How do I get Google to update?
The steps below work in Chrome version 76 or later.
- Open Google Chrome.
- Tap the three vertical dots in the upper right corner to open the drop-down menu.
- When a new update is available, you’ll see an Update Chrome option in the drop-down menu. Tap it to refresh the browser. 2 pictures. Close.
- Restart Chrome when prompted.
How do I use Google Trends?
To get started with Google Trends, enter a keyword in the search bar or select one of the examples provided. You can also scroll down to see general information about current trends in your country. We can see a breakdown of how popular each term is in each state.
What does Google Trends tell you? Google Trends is a useful search trends feature that shows how often a certain search term is entered into the Google search engine compared to the total number of searches for a site over a period of time.
How do I find trending items on Google Trends?
On the Google Trends homepage, you’ll find a section for trending searches. Trending searches are the hottest topics of the moment. You can browse daily trending searches, real-time search trends and search by country.
How do I view trends on Google Trends?
When you search for a term in Trends, you’ll see a graph that shows the term’s popularity over time in (near) real time. Hovering over the graph displays a number that shows how many searches have been made for a particular term compared to the total number of searches made on Google.
How do I get absolute trends on Google searches?
Google Trends doesn’t give you absolute numbers about searches, only relative ones. To get absolute numbers, you need to use something else, like the Google Adwords Keyword Planner, which is really designed to create Google Ads. Another option is Wordtracker.
Is Google Trends free to use?
Google Trends is a free tool that provides data and graphs about the popularity of specific search terms used on Google and YouTube.
Can I use Google Trends data?
You can use any information from Google Trends according to Google’s Terms of Service. If you reuse data from Trends, please attribute the information to Google with reference.
Can Google Trends be trusted?
Conclusion: Google Trends has been shown to be reliable only for studies of RSVs in countries around the world in the time periods considered.
Is deleted search history gone forever?
When you clear your browser history, you only delete the history stored locally on your computer. Deleting your browser history does not affect the data stored on Google’s servers.
Why do deleted contacts keep coming back? There are several reasons why deleted contacts return to your device. Maybe you sync your contacts with a third party server and they keep sending your contacts back. Or your contacts are synced with Google and you don’t disable it before deleting.
How do I permanently delete someone from my Iphone?
Delete a contact Open Contacts and tap the contact you want to delete. Tap Edit. Scroll down and tap Delete Contact, then tap Delete Contact again to confirm.
How do I delete contacts from My iPhone that won’t delete?
Go to Settings > Contacts > Accounts. Tap the account that has the contacts you want to add or remove. To add contacts, turn on Contacts. To remove contacts, turn off Contacts and tap Delete from My iPhone.
How do I block and delete iPhone contacts?
In the Phone or FaceTime apps, tap Contacts. Find the contact you want to block. Scroll to the bottom of the contact’s information screen to tap “Block this caller,” then tap “Block contact.” Then tap on “Edit” followed by “Delete Contact”. , to remove the person from your contacts.
Why do deleted contacts still appear on WhatsApp?
What if my deleted contacts still show up on WhatsApp? One of the most common reasons why deleted WhatsApp contacts still appear in the contact list is because users forget to update the list.
Why is a deleted contact still showing on WhatsApp?
One of the most common reasons why deleted WhatsApp contacts still appear in the contact list is because users forget to update the list.
Why my contacts are not getting deleted?
Open your Android or Samsung settings. Click on Account and Google Account. Tap on Account sync and check if the contacts button is turned on. If so, you can also turn it off and on.
What is the world’s most popular search engine?
Google has dominated the search engine market, maintaining a 92.47 percent market share as of June 2021.
What is the #2 search engine in the world?
Why is Google the number 1 search engine?
It is believed that Google’s success came from the desire and ability to provide higher quality results to each user. Understanding search intent and finding the most accurate and relevant websites for each query has allowed Google to stand out from the competition.
Is Google actually the best search engine?
In addition to being the most popular search engine covering over 90% of the global market, Google also has outstanding features that make it the best search engine in the market. It has cutting-edge algorithms, an easy-to-use interface, and a personalized user experience.
What is the #1 search engine today?
1. Google. Google is undoubtedly the most popular search engine with over 80% of the search market.
Can SEO make you a millionaire?
Will SEO Make You a Millionaire? It totally depends on your skills and ability to scale. The simple answer is that SEO can be a great way to make a decent living, and if you have the skills to expand your SEO practice, the sky’s the limit.
Can SEO Make You Rich in 2022? Can SEO Make You Rich in 2022? Yes, SEO can make you rich if you earn, save and invest. But at the end of the day: wealth is more than money.
Does SEO have a future?
Some prominent ways AI tools have proven their effectiveness include SEO keyword research, content creation, traffic and site growth analysis, voice search, and SEO workflows. These apps have made it clear that the future of SEO lies in artificial intelligence.
Is SEO a good career in the future?
The simple answer is yes, SEO is a good career. SEO professionals can earn a lot of money, achieve a comfortable work-life balance, find a position in the industry that matches their natural skills, and challenge themselves creatively.
Will SEO exist in 5 years?
SEO is not going away in the next five years as social media and search engines will more than likely merge. Facebook is already doing this: they average over 1.5 billion searches every day. Twitter has done the same; they joined in partnership with Google.
Is SEO a long term career?
So, yes, SEO can be a great career choice these days, especially if you are passionate about all things internet. Remember that you need to constantly learn and improve your skills, as search engines are constantly changing their algorithms.
Is SEO a stressful job?
Any job can be stressful depending on the work required of your company. The same goes for SEO related jobs. However, it is not as stressful as IT or other programming jobs.
Is working in SEO a good career?
‘Yes. SEO is a good career opportunity as it is one of the most sought after career opportunities in the field of digital marketing. There are several organizations in the world that hire SEO professionals to create better content and thus generate more business leads.