Content generation has grown exponentially in recent years and prompts have become an essential tool for SEO professionals.
With these simple instructions, it is possible to generate articles, images, videos and more.
For marketers and SEO professionals in particular, mastering the use of prompts is a real asset.
This is because they can teach the AI how best to follow SEO recommendations while generating high-quality content.
AI has revolutionized content generation by allowing articles to be tailored to each user’s writing style, tone of voice, and preferences based on large language models.
Today, SEO experts must master these tools to remain competitive in their field.
In short, mastering prompts and AI is critical for SEO professionals involved in generating high-quality content and adhering to SEO recommendations.
With these tools, they can deliver personalized content that is relevant to their target audience.
Promptology, Or The Art Of Creating Good Prompts
What are prompts? They are simply words, phrases, questions, keywords, etc. that are fed into AI tools to generate results.
What is promptology? The art of creating the most effective prompts to achieve the intended effect.
Prompts To Generate Text
After many, many failed attempts to generate high-quality text, we can say that 2022 is the golden year of text generation.
While text generation has never been easier, I have identified the main obstacles you will encounter and their solutions.
Often the solution is to teach the AI to structure the document with an introduction, subheadings, one or more paragraphs per subheading, and a conclusion.
The release of DaVinci-text-3 revolutionizes the creation of long content because the AI now knows how to create long content with simple instructions.
Here are the prompts that work best with the new AI:
In this case, you’ll need to give the AI examples of your writing style and use parameters to reduce repetition. The latest generations of artificial intelligence can give very good results.
This is a very good question, especially in terms of SEO – and after generating the text, you need to use tools like Google, where the search engine looks for phrases enclosed in quotation marks to detect whether the generated phrases are present.
It is not necessary to randomly select all but a few phrases, there are also paid services like Copyscape to do this.
“The text is full of invented concepts”
Sometimes AI can come up with concepts, and the best solution is to lower the creativity parameter.
Then you can also use business rules to make sure that the mentioned concepts are related to your area of business.
“Who owns the generated text?”
This question comes up a lot, but text generation tools are very clear about this: the text is yours.
“My text is not optimized for SEO”
Indeed, AI has never learned how to do SEO, so we have to give it examples and teach it types of optimization such as:
It is quite possible to generate unique SEO-optimized texts.
Prompts To Generate Images
Regarding image generation, I wrote a full article on SEJ on how to generate images, but let’s get to the issues you’ll run into.
Due to the cost, the generated images have a low resolution.
Many exclusive tools will help you to increase the resolution of the image generated by artificial intelligence; I recommend this free tool.
“Dimensions are too small or inappropriate”
Again, for cost reasons, the generated images are often 512 x 512 pixels.
You can regenerate the image by entering your dimensions – here’s an example from Dream studio.
Screenshot from DreamStudioLite, December 2022
You can also use the outpainting technique, which allows you to add new image areas to an image.
Dall-E screenshot, December 2022
The best way to check the uniqueness of an image is to use Google Photos to see how similar the images are.
All image generation tools mention in their TOS that you become the rightful owner of the image.
If you ask to copy the artist’s style because the work is new, the painting is also yours.
“I used my own photos to generate the photos”
In this case, the result will be even more original and unique.
The current trend is to send a dozen photos of yourself up close, far away, etc., to eventually generate endless variations.
There are paid and free tools, and I recommend using myheritage.fr if you want to generate an image of yourself in different eras – the result depends mainly on the quality and variety of photos you upload.
Now that it’s possible to teach AI a style or unique concept to allow designers or artists to stand out, here are examples of styles we’ve learned from existing photos:
How To Master Prompts For SEO
Test And Learn
The simplest technique is to write a prompt, see what’s wrong with it, and modify it by adding or removing statements until you get the best possible result.
The technique is not scalable at all, but it allows you to get close to the perfect result.
It is often not about success in one generation, but about ensuring that the results are always of consistent quality.
You’ll also want to have various tools to check:
In some cases more than 20 checks will be required. Note that this step can be time consuming. However, once you’ve refined it, you’ll have a template that you can use indefinitely.
Now I will introduce some methods to avoid trial and error.
Use A Prompt Search Engine
The easiest method, and especially the free one, is to use a quick search engine. They are available for all types of content.
Currently, the best-known tooltip engine is Lexica.art, which allows you to search based on keywords and identify and extract the tooltip for an image you like.
Just click on the image and get the prompt that was used to generate it. This is a real time saver.
Here is an example of making this image using LexicaArt. Type: “https://lexica.art/?q=typewriter”.
Photo from LexicaArt, December 2022
There are several initiatives for text prompts, but the databases are pretty empty.
At the moment, the most interesting hints are often shared on Twitter.
Prompt And Negative Prompt
Let’s take the case of image generation.
The image may contain a lot of bias or undesirable stuff, so we might as well eliminate it with a negative prompt that specifies anything you don’t want.
Keep in mind that the AI needs to understand this concept in order to be able to eliminate it, so you will need to teach it if necessary.
Negative prompting is all about specifying anything you don’t want to appear in your text and image.
You need to know that when writing an essay, the student knows what to talk about, but also knows not to write certain things, because they may negatively affect his grade. The list may include insults, jokes, made-up items, etc.
For humans, this is part of the experience memory, but for AI, it is necessary to provide instructions in this sense.
OpenAi corrected some prejudices, such as that all CEOs were male and all nurses were female.
Prompts allow you to type, and negative prompts are used to avoid bias and offensive content.
The latest version of GPT-3 allows you to display a prompt that indicates everything you want to generate, and a negative prompt that indicates anything you want to avoid – for example, repetitions, short paragraphs and competing keywords.
Ask An AI To Write Your Prompts And Perform SEO
ChatGPT is an AI based chatbot with OpenAI.
It is designed to provide a smooth and natural conversation, autonomously answering questions asked by users.
This chatbot can be very useful in generating content as it can help you create content by automatically answering questions, generating ideas for blog topics or suggesting article headlines.
It can also be useful for generating content for social networks or online marketing campaigns.
Using OpenAI artificial intelligence, this chatbot can give accurate and relevant answers, which can be very useful for writers and marketers who want to create quality content.
Therefore, ChatGPT can be used to find hints.
Screenshot from ChatGPT, December 2022
The final question now is whether this AI can do SEO.
I already tested it in this SEJ article by completing the SEO quiz and now it does an excellent job! It can even create such a quiz in seconds.
Screenshot from ChatGPT, December 2022
Now ChatGPT can optimize the following content to rank in Google for “electric candle warmer” and explain everything you need step by step.
The resulting SEO recommendations are better than last time, but still below expert level. In any case, the progress made in a few months is impressive.
Screenshot from ChatGPT, December 2022
Screenshot from ChatGPT, December 2022
Conclusion
Now you have all the keys to writing quality prompts to generate graphical and textual content.
You will have to ask yourself if you want to build or buy one of the many tools on the market and one of the many training courses.
I invite you to discover the most advanced workflows that allow you to generate high-quality content at scale.
Featured image: Besjunior/Shutterstock
What are the 5 important concepts of SEO?
Some of the key things to focus on are:
- mobile experience.
- Image compression.
- Information page content.
- Site speed and technical structure.
What are SEO concepts? SEO stands for “search engine optimization”. Simply put, it means the process of improving your website to increase its visibility when people search for products or services related to your business on Google, Bing and other search engines.
What is most important in SEO?
Keyword research When determining your audience and industry standards for SEO, keyword research is essential to determine the best possible user intent and find what your audience is looking for. But not only what your audience is looking for is just as important as how they are looking for it.
Can I learn SEO on my own?
The fact is that all education is self-education. While others may facilitate learning, no one can teach you anything – they can only inspire you to learn yourself. This means that if you want to learn search engine optimization (SEO), you need to take matters into your own hands.
How long does it take to learn SEO? If you can study SEO for a few hours a day, you can master the basics of SEO in 4-8 weeks and find your first SEO job in 3-6 months. If you can study SEO full time, you can master the basics in as little as 1-2 weeks.
Can I do SEO by my self?
If you’ve been wondering, “Can I do SEO myself?”, the answer is definitely. You don’t need to hire an outside agency to improve your SEO, and this guide provides some basic SEO tips to get you started.
Is SEO good for beginners?
SEO is not easy. But it’s not nuclear physics either. There are things you can implement right away and there are concepts that will take much more time and effort. So yes, you can do SEO on your own.
Can I learn SEO for free?
Thanks to the hard work of many generous SEO professionals, you can learn search engine optimization for free. All you need are solid resources written or created by SEO experts. We’ve compiled a list of the top 50 blogs, courses, videos, podcasts, conferences, and SEO tools to get you started.
How much does it cost to learn SEO?
It takes 1-3 months to learn the basics of SEO. The basics of search engine optimization can be understood and learned in 3 months, however more advanced concepts can take anywhere from 6 to 18 months. Provided that you consume knowledge every day and learn from experts.
Is SEO course easy to learn?
SEO isn’t hard to learn, but it can be confusing and overwhelming to get started. Learning SEO means learning a long list of individual digital marketing strategies, which can be like adding new weapons to your arsenal as you learn how to wield them.
Is Learning SEO difficult?
SEO isn’t hard to learn, but it can be confusing and overwhelming to get started. Learning SEO means learning a long list of individual digital marketing strategies, which can be like adding new weapons to your arsenal as you learn how to wield them.
Is Google SEO hard to learn?
SEO isn’t necessarily hard to learn, but it does take time, effort, and perseverance. If you’re just starting out and don’t know anything about search engines and how they work, you may feel a bit overwhelmed at first, especially if you’re trying to learn SEO on your own. However, it’s important to keep trying.
Why is SEO so hard?
The answer is simple. Learning SEO is difficult because there is a lot to read about search engines and how the optimization process works, which can be overwhelming at first.
Why SEO is important for social media?
SEO is about optimizing your website so that it appears in the searches made by people looking for your product or service and encourages them to visit your website. Social media does the same thing – they pass your name and content to people interested in your offer.
What is the relationship between SEO SEM and social media marketing? SEM is search engine marketing. It’s a mix of SEO and PPC advertising. These are the ads that appear at the top of Google search results. Social Media Marketing (SMM) is marketing on a social media platform including Facebook, Twitter and Instagram, unpaid social media marketing and paid advertising.
Does social media affect SEO?
Social media does not directly contribute to your SEO ranking, but the links you share on social media platforms increase brand exposure. They add up and affect search engine optimization in six directions: Extensive content distribution. Longer life of your posts.
What is the relationship between SEO and social media?
SEO is the process of improving a company’s website to increase its search engine rankings. And social media, well, is the act of creating posts with copy and maybe even images on various social media platforms like Twitter, LinkedIn, Facebook, etc.
Do you need social media for SEO?
Why social media is important for SEO. SEO is about optimizing your website so that it appears in the searches made by people looking for your product or service and encourages them to visit your website. Social media does the same — displaying your name and content to people interested in what you offer.
Is social media and SEO the same?
SEO strategy considers which keywords provide the most value, along with other tools like formatting and link building. Social media marketing is more about building relationships online and engaging with shoppers, creating brand awareness along the way.
What does SEO mean in social media?
Search Engine Optimization (SEO) plays an important role in any digital marketing strategy as it helps people find your content. The higher your content ranks in the SERP (search results page), the more visitors it will attract.
Is social media part of SEO?
Social media does not directly contribute to your SEO ranking, but the links you share on social media platforms increase brand exposure. They add up and affect search engine optimization in six directions: Extensive content distribution.
How important is SEO in marketing?
In short, SEO is crucial because it makes your website more visible, and that means more traffic and more opportunities to convert leads into customers. Check out the SEO tools you can use to get the optimal ranking.
What is SEO and why is it so important? SEO stands for search engine optimization — the practice of increasing the quantity and quality of traffic to your website through organic search results. The ultimate goal of SEO for business is to generate organic traffic – search engines coming to your site from a search engine results page (SERP).
What are the 3 C’s of SEO?
Simply put, the basics of SEO can be boiled down to the 3 Cs: content, code, and credibility.
What are the three stages of SEO ranking?
The three stages of ranking are discovery, relevance and authority.
Is SEO worth it anymore?
SEO is also important when it comes to increasing web traffic, which is a challenge for many businesses. An effective SEO strategy makes businesses increase their chances of landing on the first page of Google, which ultimately leads to increased website traffic.
Does SEO even matter anymore?
SEO is not dead in 2022. SEO is still a very powerful digital marketing strategy. SEO will continue to change as Google updates its algorithm, but that’s to be expected. If you are considering SEO for your website, now is a good time to start.
Is SEO still relevant in 2022?
The fact that SEO works perfectly even in 2022 as a method of delivering better commercial results for business websites and their owners, coupled with the need for constant research into what works, makes it still a relevant digital marketing method, but all the more so as a valuable and satisfying service…
What are two basic kinds of SEO?
The three types of SEO are: On-page SEO – everything on your websites – blogs, product copy, web copy. Off-page SEO – Anything that happens outside of your site that helps with your SEO strategy – backlinks. Technical SEO – anything technical taken to improve search rankings – site crawling to facilitate crawling by bots.
What is SEO in simple words? Search Engine Optimization is the science of improving a website to increase its visibility when people search for products or services. The higher your site’s visibility in search engines, the more likely your brand is to capture business.
What is SEO and how it works?
Well, SEO stands for “Search Engine Optimization”, which is the process of getting traffic from unpaid, organic, editorial or natural search engine results. It aims to improve your site’s position on search engine results pages. Remember, the higher up a website is, the more people will see it.
Can I do SEO on my own?
If you’ve been wondering, “Can I do SEO myself?”, the answer is definitely. You don’t need to hire an outside agency to improve your SEO, and this guide provides some basic SEO tips to get you started.