SEO NEWS
Typical advice says that there are five to 10 content marketing goals and that you can hit them separately with different types of content. I think there are two mistakes in this approach. First, it mistakes goals for outcomes of content marketing. Second, you shouldn’t design to hit only one of those “goals” because it
How Many & Which Ones Read More »
Starting an online business is the single best way to create freedom in your life—freedom over your time, your money, your work environment, and more. I’ve started over half a dozen online businesses in my life (three of which were highly successful, and one of which I sold for multiple six figures). What I’ve learned is
20 Online Business Ideas That Actually Work Read More »
What is my Google algorithm? What is the current Google algorithm? May 2022 major update. It was the first major update to the core algorithm of 2022 and the first in more than six months. Google said it will take up to two weeks to fully roll out. As with all previous major updates, Google
Google Updates Guide to Assistive Content System and Discover Traffic Read More »
Why is search for fashion brands so challenging? Social media platforms set changing user expectations of how they want to experience content. This is contrasted with the infrastructural complexities of a large eCommerce system. The result is that search marketing in this space becomes incredibly complex. Over the years, we’ve worked with a large number
Reflections On Search Trends For Fashion Retailers Read More »
The Bardogs Zurich folks, some sort of weightlifting performers, put on a show the new Google Zurich office. Here are some photos I found on Instagram of this. This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share
Bardogs Perform at Google Zurich Read More »
Did you know that (1) over 50% of the Google search business goes through an Apple device and (2) Google also gives Apple a share of the Chrome iOS (and Mac) revenue as well? Danny Goodwin at Search Engine Land covered a report from The Register that says both these nuggets, plus more. A court
Over 50% Of Google Search Business Flows Through Apple Devices Read More »
Google has updated the site move related search documentation this week. It seems like most of the changes were mostly about simplifying things around site moves, removing some content, clarification and so forth. Gary Illyes said on Mastodon, “just cleaned it up; it collected a lot of potentially unnecessary sentences over the years. And we
Google Updates Site Move Documentation Read More »
The Google Maps app for Android has seem to add a new tab to manage your business profile(s). The tab shows a store icon with the word “Business” below it. Clicking it, lets you manage your Google Business Profile listing directly in the app. Now, you can manage your business profile in the Google Maps
Google Maps App For Android Adds Business Profile Tab Read More »
Google Ads announced four new features coming soon to Performance Max, including campaign-level brand exclusions, page feeds, video creation tools, more experiments, and more reporting. Ginny Marvin, the Google Ads Liason, said on Twitter, “you likely saw account-level negative keywords started rolling out next month for brand suitability & other purposes.” Here is what is
So much to discuss this week in the SEO video recap – just so much. Let’s start with a new confirmed Google update, and the February 2023 Google product reviews system was updated to support more than just the English language. Google updated its help documentation to say the helpful content system update now can