E-E-A-T Is the New E-A-T. What the New “E” Means for SEO

E-E-A-T (or Double-E-A-T) is a concept used by human quality raters to evaluate Google’s search ranking systems. Originally, it consisted of only three factors (E-A-T). But in December 2022, Google added the criterion of “experience” to the concept. So according to Google, some types of content need to be produced with firsthand experience to be

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