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New FTC Commissioners Urged to Safeguard Digital Advertising for Small Businesses – Bill Hartzer Home » Advertising » New FTC Commissioners Urged to Safeguard Digital Advertising for Small Businesses
New FTC Commissioners Urged to Safeguard Digital Advertising for Small Businesses Read More »
Posted on March 8, 2024 Written by Bill Hartzer Opera, the pioneering Norwegian browser company, is gearing up to introduce a host of new features to Opera One, its flagship AI-driven browser. Emphasizing its commitment to innovation, Opera is poised to revolutionize browsing with its groundbreaking AI-centric approach. Unlike its counterparts, Opera has taken a
Opera Unveils Exciting AI Innovation Program for Next-Gen Browser Features Read More »
Posted on March 7, 2024 Written by Bill Hartzer In the fast-paced world of digital marketing, one company has emerged as a true powerhouse, revolutionizing the way FinTech companies reach their audiences. Fintech Media Advertising (FMA) has had an explosive growth trajectory, solidifying its position as an industry leader in just three years. With a
In the lead-up to International Women’s Day, I started reflecting on all the amazing women and nonbinary folks in our industry who I have learned from and who continuously inspire me in my career. Here are the top 26 whose expertise, results, and insights I greatly admire and think you will, too. Make sure you check
26 Women and Nonbinary SEO Pros Who Inspire Me Read More »
Unlocking the Future: data.world’s AI Context Engine™ Revolutionizes Data Interaction – Bill Hartzer Home » AI » Unlocking the Future: data.world’s AI Context Engine™ Revolutionizes Data Interaction
Unlocking the Future: data.world’s AI Context Engine™ Revolutionizes Data Interaction Read More »
The formula for calculating ROI is so simple that I’ll share it right here, in the article introduction: ((Return from content − cost of content) / cost of content) * 100 If your content marketing generated $10,000 in sales and cost $2,000 to create, that’s an ROI of 400%: (($10,000 – $2,000) / $2,000) * 100
How to Put a $ Value on Your Content Read More »
There are too many content marketing metrics out there. But we know which ones are actually used (we asked on LinkedIn and X). To organize things a bit, we’ve organized the metrics into eight categories. Just the names themselves will give you a good idea of what’s important in content marketing. Let’s get to it. This
23 Actual Content Metrics From Actual Marketers Read More »
New Survey Reveals Alarming Concerns Among Canadian Businesses Over AI-Generated Deepfake Fraud Risks – Bill Hartzer Home » AI » New Survey Reveals Alarming Concerns Among Canadian Businesses Over AI-Generated Deepfake Fraud Risks
Posted on March 6, 2024 Written by Bill Hartzer In a notable achievement, Metric Marketing has ascended to the 77th position on Inc. magazine’s esteemed Inc. 5000 Regionals: Midwest list. This recognition highlights the company’s substantial growth within the independent small business sector of the Midwest economy. Celebrating Success: A Testament to Metric Marketing’s Vision
Metric Marketing Rockets Up Inc. Magazine’s Rankings Read More »
I’m writing this from the convention center in the Luxor hotel in Las Vegas. Just as the Pubcon event kicked off here yesterday, Google announced its March 2024 core algorithm update. Suffice to say, we’re not lacking for conversational topics at this search marketing event. We’ve seen many core updates before, and I’ve previously written
Google’s March 2024 Core Update Read More »