How to Combine SEO and Content Marketing (The Ahrefs’ Way)

SEO and content marketing are different marketing channels. But you don’t have to choose between them. They’re complementary. In fact, you should combine them for greater effectiveness in your marketing. Why should you combine SEO and content marketing? Two main reasons: 1. Content marketing and SEO are like peanut butter and jelly—they work well together

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HIX.AI Takes Bold Leap with New AI Search Engine to Rival Perplexity

Posted on July 15, 2024 Written by Bill Hartzer HIX.AI, a pioneer in artificial intelligence solutions, has announced a major pivot from its flagship AI writing product to a cutting-edge AI search engine. This bold move positions HIX.AI to compete directly with established AI search engines like Perplexity, leveraging its substantial existing website traffic of

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New Survey Shows Pharma Missing the Mark as Physician Influencers Prove Social Media’s Power

Posted on July 16, 2024 Written by Bill Hartzer In a groundbreaking survey by MedFluencers, a significant shift has been identified in how healthcare professionals (HCPs) are leveraging social media for pharmaceutical education and patient engagement. MedFluencers, an HCP influencer marketing agency founded by physicians, surveyed HCPs across 15 specialties to understand their interactions with

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Fibr’s New AI Hub Makes Personalization Easy and Affordable for Marketers

Posted on July 18, 2024 Written by Bill Hartzer In an era where digital marketing faces increasing challenges due to the phasing out of third-party cookies and evolving data privacy regulations such as GDPR and CCPA, Fibr has launched an AI-powered Personalization Hub designed to tackle rising customer acquisition costs (CAC) and enhance conversion rates

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