In an era where digital marketing faces increasing challenges due to the phasing out of third-party cookies and evolving data privacy regulations such as GDPR and CCPA, Fibr has launched an AI-powered Personalization Hub designed to tackle rising customer acquisition costs (CAC) and enhance conversion rates for B2C marketers.
Addressing Post-Cookie Marketing Challenges
With CAC having doubled since 2022 and projected to double again in 2024 due to changes in Chrome, Fibr’s AI-Personalization Hub offers a critical solution. This platform provides B2C marketers with scalable personalization across channels and audiences, ensuring dynamic post-click experiences that drive conversions and reduce CAC.
Fibr Web Pilot dashboard showcasing Landing Page for Every Ad
Innovative Pay-Per-Use Model
Fibr’s unique pay-per-use model starts as low as $10, making it an affordable solution for businesses of all sizes. This model democratizes access to powerful AI-driven capabilities, allowing marketers to pay only for what they use without committing to long-term contracts.
Advanced AI Features
Fibr’s flagship product, Pilot, creates personalized 1:1 landing pages for every ad, email, SMS, and other communications. By leveraging AI to understand brand guidelines, product positioning, and audience personas, Pilot ensures that each interaction is tailored to the individual, enhancing both conversion quality and quantity.
Another key product, Blocks, allows marketers to adapt existing content across various formats, such as converting a high-performing Facebook ad into a blog post, Google ad, or social media post. This capability ensures that content remains personalized and relevant across all channels, further driving engagement and conversions.
Since its beta launch, Fibr has attracted high-profile clients, including India’s largest insurance provider and a $3B broadband provider. Early adopters have reported approximately a 10% improvement in conversions and lead quality, along with increased efficiency and productivity.
Prayank Swaroop, Partner at Accel, expressed strong support for Fibr, stating, “We believe Fibr’s landing page for every ad proposition could be a game-changer in the ad ecosystem for consumer companies, especially with CAC challenges due to privacy policies and cookie deprecation. Fibr’s affordable sachet pricing model disrupts traditional SaaS pricing, making it accessible for all marketers.”
Fibr is committed to continuous improvement and expansion. The company plans to enhance its AI capabilities further and expand its customer base, focusing primarily on North America, Canada, and India. With a strong investor backing and a successful track record, Fibr is well-positioned for growth. The company is actively hiring diverse talent, including engineers, product marketers, and sales experts, to scale its offerings and address the evolving needs of marketers worldwide.
Founding and Funding
Founded in January 2023 by CEO Ankur Goyal and CPO Pritam Roy, Fibr has already raised $1.8 million in a pre-seed round led by Accel Partners, with participation from 2AM VC and prominent angel investors. Goyal, an MBA from Stanford and an engineering graduate from IIT Delhi, envisioned an all-in-one personalization platform that integrates seamlessly into marketing workflows, creating cohesive, on-brand, and scalable consumer experiences.
Fibr is an all-in-one, enterprise-grade, AI-powered personalization hub designed for B2C marketers to manage, deliver, and scale tailored marketing experiences. Its flagship product, Pilot, offers 1:1 dynamic landing pages for various communications, while Blocks enables content personalization across multiple formats. Fibr’s pay-per-use model ensures that powerful AI-driven personalization is accessible to businesses of all sizes.
For more information, visit fibr.ai.
Accel is a leading global venture capital firm that partners with exceptional teams from inception through all phases of private company growth. Accel’s investments in India include companies like BookMyShow, Flipkart, and Swiggy. For more information, visit accel.com.