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In this episode of the Digital Marketing with Bill Hartzer podcast, I spoke with Andrew Muller of Andrew Muller Creative. We talked about testing Google Ad copy by using Facebook ads. Andrew explains why this innovative way of testing ad copy and creative, as well as landing page works well and is cost effective. The […]

On this episode of the Digital Marketing with Bill Hartzer podcast, I spoke with Mike Rhodes from Web Savvy about Google Ads. Mike is one of the authors of the Ultimate Guide to Google Ads book, now in its 6th edition. Below is the full transcript of this week’s episode. The video is above, on

On episode 44 of the Digital Marketing with Bill Hartzer podcast, I spoke with Beck Power from Power Creative Media. We talked about re-purposing content, as well as building authority on social media. The full transcript from this episode is below: Bill Hartzer (00:04):Hi, this is Bill Hartzer. And this is the Thursday, October 1st,

Posted By Bill Hartzer on October 6, 2020at 9:22 am New logo for Microsoft Bing. Microsoft has rebranded its Bing search engine and given it a new name: Microsoft Bing. Most of us will most likely continue to refer Microsoft’s search engine as “Bing”, but Microsoft would like us to now refer to their search

In episode 46 of the Digital Marketing with Bill Hartzer podcast, I talked about Email Deliverability. If you send or receive email from your domain name, it’s important to make sure you have DMARC, DKIM, and SPF records set up in your DNS. This will help make sure that your emails are delivered when sent,

Posted By Bill Hartzer on November 11, 2020at 1:06 pm Google Webmaster Tools, now called Google Search Console (for several years), has moved their Twitter account from @googlewmc to @googlesearchc. This is in line with their launch of the Google Search Central, where they’re changing their name, consolidating documentation, and refreshing how we look–including a

Posted By Bill Hartzer on December 1, 2020at 3:29 pm Two different repeating three-letter, .COM domain names, FFF.com and HHH.com, have been put up for sale by the domain name brokers Brannans.com. There are over 148,000,000 registered .COM domain names. But, of those 148 million domain names, only 26 are repeating, three-letter combinations like AAA,

Posted By Bill Hartzer on December 2, 2020at 10:50 am Example of a 3d Snowman on Google Poly. Google Poly is being shut down. Google Poly, the website created by Google for users to browse, distribute, and download 3D objects, is shutting down on June 30, 2021. Google Poly is intended to allow creators to

Posted By Bill Hartzer on December 7, 2020at 10:06 am SearchBlox, a company that provides enterprise search server tools, has launched SearchAI SmartSuggest, SearchAI Answers and SearchAI Personalization. SearchAI Answers uses natural language processing to provide a more intuitive search experience similar to Google’s Featured Snippets. Websites with a lot of data to search through

Posted By Bill Hartzer on December 8, 2020at 1:20 pm Yext has released their Consumer Search Trend Predictions for 2020. Yext has released its predictions for consumer search behavior during the holiday season. Yext’s predictions indicate that “foot traffic” to certain brick and mortar stores will only be high for certain types of stores. They’re