BillH

Post-TikTok Panic? New Report Reveals Where 2.8 Million SMBs Might Shift Their Ad Dollars

Posted on June 11, 2025 Written by Bill Hartzer A major change is looming. TikTok faces a deadline of June 19 to divest from its Chinese parent company or face a U.S. ban. That clock isn’t just ticking for influencers. It’s a red alert for 2.8 million small and midsize businesses (SMBs) that rely on […]

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Ditch the Fake Followers: Hexrate’s AI-Driven Instagram Strategy Puts People First

Posted on June 9, 2025 Written by Bill Hartzer Hexrate has officially stepped into the crowded social media marketing space with something surprisingly rare: restraint. Built by a team of Instagram growth veterans, Hexrate.com combines AI-assisted audience targeting with hands-on human outreach. The result? A growth model based on real people, actual engagement, and strict

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Marketers Are Done Renting Audiences—Email Is Back and It’s Serious Business

Posted on June 4, 2025 Written by Bill Hartzer A new report and ebook from GetResponse makes one thing clear: brands are tired of playing landlord to someone else’s audience. Based on feedback from more than 1,300 marketers, the message is sharp—if you don’t own your audience, you risk losing everything. In 2025, that risk

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