BillH

Orange 142 Drops New Social Media Playbook—And It’s Packed With ROI-Focused Moves

Posted on June 5, 2025 Written by Bill Hartzer Social media isn’t just where brands get noticed. It’s where trust is built, buying decisions are made, and marketing budgets either pay off—or don’t. Orange 142, part of Direct Digital Holdings, just published a new social media best practices guide that aims to move marketers away

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Lost in Google, TikTok, and AI? SOCi Says It Has the Map—and the Math to Prove It

Posted on June 3, 2025 Written by Bill Hartzer In a world where marketing teams are getting buried under Google, TikTok, Instagram, and AI chat outputs, SOCi is offering something unexpected: breathing room. A new study conducted by Forrester Consulting, commissioned by SOCi, highlights the results of moving local digital marketing tasks into one platform.

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SEO Built for Plumbers, Roofers, and HVAC Pros? Outpace SEO Says Yes

Posted on May 30, 2025 Written by Bill Hartzer Outpace SEO, a digital marketing agency based in Oklahoma City, has launched a dedicated service line for home service businesses—think HVAC techs, roofers, plumbers, electricians, and painters. The company says it’s not selling generic SEO. These campaigns are aimed squarely at the people fixing water heaters

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