seonews

Earlier this week, several searchers noticed that Google, within Google Maps, was showing the distance from the searcher to the service area business in the local listing. Service area businesses do not have specific distances because they do not list their physical address, so this may have been yet another security concern? Here is a […]

Google announced a bunch of Google Ads updates to app based advertising, where you want to push people to your apps. The goal with these updates is to drive people back into your mobile app and increase engagement in your app. Google App campaigns on desktop Now, on desktop search, you can drive people to

The big search news this week from Google was around MUM, Multitask Unified Model. Which is different than BERT but similar in that it helps Google better understand language & make it easier to get helpful responses to complex search needs. Well, it won’t go live for months to years and when it does, Google

I was offline for two days this week but it was an insanely busy week with two unconfirmed Google algorithm updates. Google announced a ton of things at Google I/O including MUM, multitask unified model, basically a huge improvement to BERT. It isn’t live yet, but when it goes live, Google will let us know.

Google Ads announced several new smart bidding features the other day. These include top signals in the bid strategy report, seasonality adjustments at the manager account level, Maximize conversion value bidding with recommendations, and new Target Impression Share simulations. Top signals for Target ROAS and Maximize conversion value Top signals in the bid strategy report

Google’s John Mueller said in his I/O talk that Google is now crawling “more than half of all URLs with HTTP/2.” GoogleBot first started crawling over HTTP/2 for a limited number of URLs in November 2020 and now half-a-year later, over 50% of what GoogleBot crawls is done over HTTP/2. John said this at the

Google announced at I/O a bunch of updates to Google Maps but one that you might care more about, being a local SEO, is that Google Maps will begin to tailor the map results based on time of day and who the searcher is. Google said “soon Maps will tailor what you see on the

At Google I/O, Google also announced a bunch of Google Shopping and commerce related features. This includes the announcement of the Google Google Shopping Graph, a new Shopify partnership, Google Lens upgrades and more. Shopping Graph Google at I/O shared some details on the Google Shopping Graph. Google calls the Shopping Graph the “most comprehensive,

Last February, Google launched the “about this result” feature in its search results for English queries in the US. Well, now, Google is going to expand this feature worldwide for all English language queries. I suspect I will be fielding a lot of “is this new” style questions around this – so I figured I’d