SEO NEWS
If you are an e-commerce business owner, search and shopping ads are critical to your business. If you aren’t showing up in search results, you’re missing out on potential customers and leaving a lot of opportunities on the table. Fortunately, there’s an easy way to make sure shoppers can find your products: a Product Feed. […]
How To Create Data Feeds In Google Merchant Center Read More »
Well, this last February 2023 product reviews update has been pretty volatile, and we have seen some significant ranking changes and the chatter within the SEO community has been pretty wild. This product reviews update seems to be much more widespread than previous product review updates and some SEOs think something is off with this
Google Product Reviews Update Causing Wild Volatility & Swings Read More »
In part one, we spoke about who Sam Michelson is and his business development techniques. In part two, we dive into CRM software and how they use it, including looking at a new piece of software for partner management. They use software for client task management but said they really need good partner software. Sam
Sam Michelson On CRM, Partners, Drip Campaigns & Personal Conversations Read More »
Gary Illyes from Google noted that the list of Googlebot IP addresses that Google started to publish in 2021 and has updated last month is actually maintained in real-time by pulling directly from the “production systems’ configuration files,” he said. Gary posted this tidbit of information on LinkedIn hinting that the Googlebot IP netblocks list
Google Pulls The List Of Googlebot IP Netblocks From Production Systems Read More »
Typical advice says that there are five to 10 content marketing goals and that you can hit them separately with different types of content. I think there are two mistakes in this approach. First, it mistakes goals for outcomes of content marketing. Second, you shouldn’t design to hit only one of those “goals” because it
How Many & Which Ones Read More »
Starting an online business is the single best way to create freedom in your life—freedom over your time, your money, your work environment, and more. I’ve started over half a dozen online businesses in my life (three of which were highly successful, and one of which I sold for multiple six figures). What I’ve learned is
20 Online Business Ideas That Actually Work Read More »
Why is search for fashion brands so challenging? Social media platforms set changing user expectations of how they want to experience content. This is contrasted with the infrastructural complexities of a large eCommerce system. The result is that search marketing in this space becomes incredibly complex. Over the years, we’ve worked with a large number
Reflections On Search Trends For Fashion Retailers Read More »
The Bardogs Zurich folks, some sort of weightlifting performers, put on a show the new Google Zurich office. Here are some photos I found on Instagram of this. This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share
Bardogs Perform at Google Zurich Read More »
Did you know that (1) over 50% of the Google search business goes through an Apple device and (2) Google also gives Apple a share of the Chrome iOS (and Mac) revenue as well? Danny Goodwin at Search Engine Land covered a report from The Register that says both these nuggets, plus more. A court
Over 50% Of Google Search Business Flows Through Apple Devices Read More »
Google has updated the site move related search documentation this week. It seems like most of the changes were mostly about simplifying things around site moves, removing some content, clarification and so forth. Gary Illyes said on Mastodon, “just cleaned it up; it collected a lot of potentially unnecessary sentences over the years. And we
Google Updates Site Move Documentation Read More »