SEO NEWS
Since the Google February 2023 product reviews update on February 21st, we’ve been seeing some pretty big swings in the search results – a lot of volatility, more than the norm. And that continued through the past weekend. As a reminder, we reported on very big fluctuations on March 1st, spikes on February 25th and […]
Google Search Ranking Fluctuations Continue Through Weekend Read More »
E-E-A-T (or Double-E-A-T) is a concept used by human quality raters to evaluate Google’s search ranking systems. Originally, it consisted of only three factors (E-A-T). But in December 2022, Google added the criterion of “experience” to the concept. So according to Google, some types of content need to be produced with firsthand experience to be
E-E-A-T Is the New E-A-T. What the New “E” Means for SEO Read More »
If you’re choosing keywords based on search volume alone, you’re making a mistake. You also need to consider whether the keyword makes sense for your business and whether you can realistically rank for it. Here’s the process: Let’s go through the steps in more detail. 1. Will the keyword send me enough traffic? People usually rely
Deciding if (And How) to Target a Keyword Read More »
The market is getting more competitive, the landscape is oversaturated with similar companies, and you’re starting to feel the pressure — what can you do to ensure you stand above the crowd? The answer is multifaceted, but one clear way to improve your success rate and user satisfaction is to increase your site’s overall engagement
How to Improve GA4 Engagement Rates Read More »
Google is testing a few interfaces for the Google Posts and updates in the local interfaces. One is to overlay the Google updates in the images for the business listing and the other is to show a “more posts” button in the Google Posts overlay in Google Search. Khushal Bherwani noticed the Google updates/posts text
Google Local Posts Updates & Tests Read More »
Microsoft Bing is testing placing a site’s favicon on the right side of the search result title’s snippet. We are accustomed to seeing it on the left for Google search results, we even saw Bing testing it on the left on mouse cursor hover over, but here it is being tested on the right. Shameem
Microsoft Bing Tests Site Favicon On Right Of Search Result Snippet Read More »
As more of you access the new Bing preview, your feedback is helping us improve. In the last two weeks we added Bing preview capabilities to the Bing and Edge mobile apps, integrated Bing chat with Skype, and announced we’re bringing Bing to the Windows 11 taskbar. But we’re also making daily incremental improvements
Bing Preview Release Notes: Tone Changes and More Read More »
Google’s John Mueller said on Twitter that it is an SEO myth to say you can use the nofollow attribute on links to hoard your links. He said, “You don’t hoard anything when you make links nofollow.” “It’s a common SEO myth,” he added. Some feel they can control how Google passes your link equity
Google Says You Don’t Hoard Anything By Nofollowing Links Read More »
Google announced it is testing a new design to help improve the workflow of advertisers in the Google Ads console. Google said it is “testing new designs to improve how the product is organized and make things easier to find—while continuing to provide the same tools and solutions you rely on to grow your business.”
Google Ads Testing New Design To Improve Workflow Read More »
This week we saw a lot more volatility from the Google Product reviews update, one last weekend and the other around March 1st. I also posted the big Google webmaster report for March 2023. Bing AI chat now lets you set the tone of the responses. Bing Chat also launched version 96, which improves hallucinations