SEO NEWS
This edition of SEO for Google News is a special one. You may have seen that I wrote a guest newsletter for WTF is SEO?, the friendly rival newsletter dedicated to SEO for journalists. I wrote about crawl optimisation for news publishers for them, and I will be writing a much more technical follow-up to […]
Integrating SEO into the Newsroom Read More »
A couple of weeks ago, Microsoft Bing started to roll out “stories” in the search results side panel. Those stories are AI-generated stories, created by generative AI and not by people. I believe Shameem Adhikarath was the first to spot this change before Microsoft officially announced it. He shared a video cast with me on
Bing AI Stories In Search Results Read More »
This is a programming note that I will be completely offline on Thursday and Friday (also Saturday) of Passover, from Wednesday night April 5th through Saturday night April 8th. Any stories and videos published here will be scheduled, written beforehand, and not posted live. I will also be offline Wednesday and Thursday of next week
Programming Note: Offline For Passover 5783 Read More »
Last month was jammed packed with Google search news including the Google March 2023 broad core update starting on March 15th and completing on March 28th. We had the end of the February 2023 product reviews update. Google Bard started to roll out, many are not impressed.
April 2023 Google Webmaster Report Read More »
So far, Google’s official stance on using AI to write content is just fine, assuming that content was not written to manipulate the search results. If the content is useful, helpful and quality, it doesn’t matter if a machine wrote it or a human. But John Mueller of Google doesn’t seem too positive about the
Latest From Google’s John Mueller On Using AI To Write Content Read More »
Here is a photo shared by Michelle Donelan, Secretary of State for Science, Innovation and Technology of the United Kingdom, from Chippenham of a food cart with a Google logo. She shared this on Twitter, and said “Fantastic to bring Google UK to the Cyber Confidence Centre in Chippenham today, improving over 70 small, local
Google Skills Food Cart Read More »
For example, say you have these keywords: It’s clear that they all mean the same thing, so you don’t need to create different pages for each of them. You can just group and target them all on a single page.… Read more ›
Keyword Clustering: 3 Simple Ways to Do It Read More »
Posted on April 4, 2023 Written by Bill Hartzer It looks like I won’t be getting Meta Verified any time soon. I saw that my Facebook Profile is eligible to be Meta Verified, meaning that once I verify my identity, I can pay them $12.98 (includes tax) for being Meta Verified. However, Facebook failed to
Facebook Won’t Verify My Identity for Meta Verified Read More »
For advertisers on Google, Quality Score is nothing new. But, is your Quality Score optimization strategy keeping up with the evolution of Google Ads in 2023? In this article, I’ll provide up-to-date guidance on improving your Quality Score, as well as a helpful lens through which to think about Quality Score overall. What is Google
How to Improve Quality Score in 2023 Read More »
Here is a photo of an SEO card game created by Johan Hulsen and shared by Martin Splitt from SMX Munich. It looks like there are some quotes from SEO and Googler personalities on these cards. Martin Splitt shared this on Twitter a couple of weeks ago. This post is part of our daily Search