SEO NEWS
AI assistants like ChatGPT and Claude can hallucinate URLs and direct visitors to non-existent pages on your website. But how often does it happen? To find out, we looked at the http status of 16 million unique URLs cited by ChatGPT, Perplexity, Copilot, Gemini, Claude, and Mistral. We found that AI assistants send visitors to […]
How Often Do AI Assistants Hallucinate Links? (16 Million URLs Studied) Read More »
When you search on the internet, there’s a good chance LLMs are involved somewhere in the process. If you want any chance of visibility in LLM search, you need to understand how to make your brand visible in AI answers. The latest wave of experts claim to know the “secret” to AI visibility, but the
What We Actually Know About Optimizing for LLM Search Read More »
Google announced AI Mode as a Labs experiment on 5 March 2025. Two months later, on 20 May 2025, Google rolled out AI Mode to everyone in the U.S. Just a couple of months later, Google went full steam ahead and rolled it out to India, later the UK, and now 180 more countries and territories.
All You Need to Know Read More »
It pays to know how AI is changing search. 32% of Nasdaq companies see a strong correlation between their search visibility and stock prices. (Source) If traffic from search goes up, so do their stock prices. But recently, many companies saw major traffic (and revenue) declines thanks to changes in AI search. This post is
81 AI SEO Statistics for 2025 (Fresh and Original Data) Read More »
Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions. Service URL: policies.google.com __utma ID used to identify users and sessions 2 years after last activity __utmt Used to monitor number of Google Analytics server requests 10 minutes __utmb Used to distinguish new sessions and visits. This cookie is
From Google to ChatGPT: eSEOspace Prepares Websites for the AI Spotlight Read More »
AIRank PRO has entered the spotlight with the launch of its Generative AI (GenAI) optimization service. The company is betting on what many in digital marketing are whispering about: traditional SEO is losing its grip. Users are skipping blue links and choosing instant AI answers. AIRank PRO is offering businesses a path to stay visible
Is SEO Dying? AIRank PRO Thinks AI Already Buried It Read More »
Class Intercom’s 2025 Social Media in Education Report Shows Student Voices Taking Center Stage Class Intercom has released its seventh annual Social Media in Education Report. The survey compiles voluntary responses from educators, administrators, PR specialists, and technology professionals across the U.S. This year’s findings make one thing clear: schools are building more structured social
Facebook Still Rules Schools—But Students Are Changing the Game Read More »
Search Engine Optimization (SEO) has long focused on ranking webpages in search engines, but Generative Engine Optimization (GEO) shifts the priority toward influencing how Large Language Models (LLMs) select, cite, and ground their answers. While SEO is about visibility in SERPs, GEO is about ensuring your brand becomes part of the conversation inside AI-generated responses.
GEO vs SEO: Differences, Similarities, and More Read More »
Search is changing. People are no longer just “Googling it.” Increasingly, they’re asking AI systems for answers and getting them instantly without having to click and sift through different websites. SEO is still essential for brands to show up in these answers, but visibility now depends on more than rankings. What matters is whether your
How to Win in AI-Powered Search Read More »
Most teams don’t realize how much budget is quietly leaking out of their Google Ads. We’ve seen incoming accounts with default settings, automation drift, and broken tracking drain 25–30% of spend before campaigns even get off the ground. If you’re increasing the budget this year without fixing these leaks first, you’re likely paying for clicks
Top Google Ads Mistakes to Avoid in Q4 (And How to Fix Them) Read More »