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New HIPAA-Compliant Google & Facebook Campaign Tracking Available

Posted on June 13, 2023 Written by Bill Hartzer When healthcare-related companies, such as hospitals and other healthcare facilities advertise on Google and Facebook, they usually turn off all tracking. After all, they don’t want to risk lawsuits and fines because they’re gathering data that makes them violate HIPAA. Google and Facebook (Meta) paid campaigns

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How To Use Performance Max Audience Signals

If you are an eCommerce business currently running Google’s Performance Max campaigns or planning to advertise on Google soon, it’s crucial to consider using Performance Max’s Audience Signals feature. This powerful tool found within asset groups of Performance Max campaigns enables you to precisely target your ads to specific audiences with great effectiveness. By leveraging

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Google Said Having Multiple Navigation Menus Has Zero Impact On Your SEO Performance

Google’s Gary Illyes said in an SEO office hours video that having multiple navigation menus will have no impact on your SEO performance. That means no positive or negative impact on your SEO performance. The question came up at the 10:05 mark in the video. Question: Can having multiple navigation menus hurt SEO performance? A

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