SEO NEWS
Hey kids! For those of you who don’t know me, allow me to introduce myself. My name is Jenna, and I’ve spent the last 402 days, 6 hours, 36 minutes, 13 seconds (and counting) as a copywriter, which makes me sort of qualified to teach you about copywriting — or at the very least […]
A Day in the Life of a Copywriter at a Data-First Digital Agency Read More »
Setting up custom audiences in GA4 can take your analytics setup to the next level. While audiences were previously used for just PPC teams, other verticals can take advantage of the audience customization that GA4 offers. Custom audiences allow you to categorize users by dimensions, metrics, and events. With many ways to create subsets of
GA4 Audiences: A Fundamental Guide Read More »
We’re excited about Monday’s announcement that Bing Chat Enterprise is now available to Microsoft 365 A3 and A5 Faculty users at no additional cost. We look forward to hearing from educators about how they are using it! Here’s a summary of what has changed in Bing Chat since our July 31 update: Chrome
Bing Preview Release Notes: More Ways to Access Bing Chat Read More »
Search engine marketing (SEM) is a type of digital marketing that utilizes search engines like Google to get more traffic to a website. There are two ways to do SEM. You can pay for ads to show up in the search engine’s paid results or optimize your pages to show up in organic results. And
What Is Search Engine Marketing? The Simple Guide Read More »
I started blogging in 2015. From a blog about breakdancing to being a professional content marketer, I’ve learned a lot along the way. In this post, I’ll share the blogging tips I learned. 1. Focus on a profitable niche you’re passionate about Blogging is hard work. You won’t last if you: Hate the topics you write about. Don’t
24 Actionable Blogging Tips for Beginners Read More »
Overwhelmed by the infinite options for driving traffic to your website? This article doesn’t list every traffic strategy; it only lists the ones that are proven to work. Let’s get to it. 1. Get search traffic by targeting easy-to-rank topics My post on SEO statistics has generated consistent search traffic since it was published: If you can
21 Proven Ways to Drive Traffic to Your Website Read More »
In July, Microsoft announced the preview of Bing Chat Enterprise, which delivers AI-powered chat with commercial data protection. Today, we have extended Bing Chat Enterprise eligibility to Microsoft 365 A3 and A5 licenses for faculty. With Bing Chat Enterprise, user and organization data are protected and will not leak outside the organization. What goes in—and comes
Internal links are to backlinks what Robin is to Batman—they’re crucial to SEO success yet receive little to none of the credit. In this guide, I’ll explain what internal links are, how to set up an internal linking structure, and how to strategically use them in SEO. Internal links take visitors from one page to another
Internal Links for SEO: An Actionable Guide Read More »
If you want to drive more potential customers to your online store, e-commerce SEO may be just the ticket. Keep reading to learn what it is, why it’s important, and how to master it. E-commerce SEO is the process of optimizing an online store to improve its visibility and rankings in search engines like Google.
Master E-commerce SEO in 2023: Beginner’s Guide Read More »
Missed out on some SEO conferences in the first half of 2023? We handpicked a few more upcoming ones, sorted in chronological order of conference date. Conference When Location Benchmark Studios Sept. 7, 2023 Chester, U.K. BrightonSEO Sept. 14 & 15, 2023 Brighton, U.K. Chiang Mai SEO Conference Nov. 6-10, 2023 Chiang Mai, Thailand BrightonSEO (U.S. edition) Nov.
7 SEO Conferences to Attend in 2023 Read More »