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Not everything you publish will be a home run. Even if you pour your heart and soul into your content, it’ll often fail to rank, convert, or do anything for your business. It’s frustrating. But you don’t have to leave these pages to die a slow, painful death. You can revisit them, figure out what went […]
Follow Our Content Audit Process for 2023 (Template Included) Read More »
Rich snippets (also known as rich results) are search results pulled from code called schema markup. They provide extra information beyond the standard “blue link,” which helps get more clicks to your content. Rich snippets aren’t a Google ranking factor, but they can make your website’s search results stand out from the crowd. So what exactly
What Are They & How Do You Get Them? Read More »
SEO for SaaS can be extremely challenging and seem daunting at times. In the SaaS space, there are generally much smaller search volumes for core product terms than there are for consumer products. Combine this with immense competition from aggregator sites and SaaS SEO can get very difficult very quickly. Related Content: Our SaaS SEO
SaaS SEO: How To Grow Your SaaS SEO Read More »
Imagine this – you’ve been at your company for about a year, you’re getting comfortable in your role and finally hitting your stride. You know the ropes, and you’re starting to feel like a pro. But then, out of the blue, during your one-on-one with your boss, they throw you a curveball – they suggest
Tips for transitioning within your company Read More »
It is well known that content plays a big role when it comes to growing a website through search engine optimization, but one of the greatest uphill battles we often face in SEO is building content from the ground up. Writing copy can be time-consuming and tedious and taking on this task can seem daunting
Content Outlines: How To Create SEO Outlines Read More »
Ethical marketing is when you promote a product, service, or brand in a way that aligns with your values and morals. In this guide, we’ll explore the principles it encompasses and how you can incorporate them into your business. What are the principles of ethical marketing? This depends on your principles and what you define
Ethical Marketing: Definition, Principles, & Examples Read More »
Google Chrome is the browser that houses the most impressive collection of SEO extensions. Not only does Google Chrome work well, but these SEO Chrome extensions offer insightful details about the way Google’s search engine works. If you’re a Chrome user yet to explore how SEO extensions improve your workflow, now is your chance! The
The 10 Best Free SEO Chrome Extensions In 2023 Read More »
Introduction There’s nothing worse than writing a killer pitch with an open rate in the single digits. In a 2019 interview with MuckRack, BuzzFeed News reporter David Mack put it plainly: “I get roughly 300 emails a day…Most of the time, I read a subject line and that’s it.” And if your subject line ain’t
7 Strategies for Writing Subject Lines Read More »
SEO monitoring is about regularly checking your SEO performance and making sure your website is free from major technical issues. Monitoring key aspects of SEO is important because it allows you to react to things that can impact your visibility in search engines, such as declining keyword rankings. This article will help you understand what’s
Best Free Tools to Get Started Read More »
Intro Summer 2023 is just about over. It’s time for people to swap sunscreen for bug spray, bathing suits for light jackets, and maybe a good time to start saving on the AC bill. This summer has also been a busy time for GA4. Even before the official July 1 launch, Google was busy pushing
GA4 and the Summer of Updates Read More »