SEO NEWS
We’ve published 70 episodes of the Ahrefs Podcast. That’s almost 100 hours of content. But even if you’re our most loyal fan, there will still be plenty of insights that you’ve missed or have forgotten already. Many of these ideas are too good to let vanish. So we went back through our catalog and rescued […]
The 11 Best Marketing Insights from the Ahrefs Podcast Read More »
PACE ID SPACE ID and Four.meme Launch .four Domains to Clean Up Meme Token Identity Chaos SPACE ID and Four.meme have teamed up to launch the .four domain system, the first naming standard designed exclusively for meme tokens. The release is aimed at fixing one of the biggest headaches in the sector: messy contract addresses
Forget Long Wallet Addresses: .four Domains Make Meme Tokens Easy to Find Read More »
Brand mentions are to AI search what backlinks are to traditional SEO. Links tell Google who to trust; mentions tell AI systems who you are. Auditing your brand’s mentions is how you uncover: How the public sees your brand What misinformation might be feeding AI systems Which topics and entities are most strongly connected to you Think of
How to Audit Brand Mentions for Modern SEO Read More »
Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions. Service URL: policies.google.com __utma ID used to identify users and sessions 2 years after last activity __utmt Used to monitor number of Google Analytics server requests 10 minutes __utmb Used to distinguish new sessions and visits. This cookie is
From Google to BBB: Rebekah Dopp Takes the Helm at a Pivotal Moment Read More »
Superfiliate and Meta Team Up to Solve Creator Discovery with AI-Powered Tool Superfiliate has announced the launch of Creator Discovery, a new solution that integrates directly with Meta’s Instagram creator marketplace API. The product promises to change how brands connect with creators by using authenticated, first-party data to recommend matches in seconds. In an industry
Superfiliate and Meta Just Made Finding the Right Creator as Easy as Netflix Suggestions Read More »
AI has already transformed how customers discover products, research brands, and compare options. But until now, the final step, completing a purchase, has still lived outside the AI experience. Shoppers might get product recommendations from ChatGPT or another assistant, but they still had to click through to a website, navigate a traditional checkout flow, and
AI Just Got a Checkout Button: What OpenAI’s Commerce APIs Mean for eCommerce Read More »
Gracenote Report Shows Why CTV Ads Miss the Mark: Narrow Targeting Stalls Effectiveness A new report from Gracenote highlights a major gap in connected TV (CTV) advertising strategies. Marketers say their top goal is brand awareness, but most are still using performance-style targeting tactics better suited for direct response campaigns. The result: wasted reach, lost
Billions Spent, But Are CTV Ads Falling Flat? New Report Says Yes Read More »
Performance Max (PMax) has become Google’s flagship campaign type for eCommerce and lead generation advertisers. By combining automation with access to Google’s full inventory, it promises reach and efficiency. Yet PMax is not always the best choice. Some businesses struggle to gain momentum because their conversion volume, product type, or creative assets do not align
Standard Shopping vs Performance Max: When to Use Each in Google Ads Read More »
Customer acquisition costs (CAC) have been rising for years, and there is little evidence that trend will reverse. Every quarter, it takes more budget to bring in new customers, which means even when revenue looks healthy on paper, profit margins often tell a different story. The solution is not simply to cut spend or chase
Customer Lifetime Value: The Key to Profitability When CAC Keeps Rising Read More »
Why Negative Keywords Matter When advertisers think about keywords, they usually focus on what to target. Few spend as much time mastering what to block. Yet in Google Ads, every irrelevant click costs money, skews your data, and dilutes performance. You are not just paying for clicks, you are paying for the wrong clicks unless
Negative Keywords in Google Ads: The Key to Scalable Campaigns Read More »