SEO NEWS
Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions. Service URL: policies.google.com (opens in a new window) __utma ID used to identify users and sessions 2 years after last activity __utmt Used to monitor number of Google Analytics server requests 10 minutes __utmb Used to distinguish new sessions […]
New AI Tool Cuts Risk Research from an Hour to Seconds Read More »
The Interactive Advertising Bureau has released new findings that outline a sharp rise in creator-driven advertising. The report signals a shift in how brands plan budgets, assess channels, and measure outcomes. The numbers reveal that creator spending has moved far beyond novelty status. It now sits solidly in the top tier of paid media priorities,
New IAB Report Shows Creator Spending Surging Read More »
Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions. Service URL: policies.google.com (opens in a new window) __utma ID used to identify users and sessions 2 years after last activity __utmt Used to monitor number of Google Analytics server requests 10 minutes __utmb Used to distinguish new sessions
Aligned and Memorable: How Brands Create a Cohesive Presence Across Every Channel Read More »
Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions. Service URL: policies.google.com (opens in a new window) __utma ID used to identify users and sessions 2 years after last activity __utmt Used to monitor number of Google Analytics server requests 10 minutes __utmb Used to distinguish new sessions
Yelp Just Teamed Up With Hatch Read More »
Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions. Service URL: policies.google.com (opens in a new window) __utma ID used to identify users and sessions 2 years after last activity __utmt Used to monitor number of Google Analytics server requests 10 minutes __utmb Used to distinguish new sessions
How a Simple Image Broke a Big-Brand Black Friday Campaign Read More »
Brandwatch has announced a significant upgrade to its platform, introducing new AI features and expanded data coverage aimed at helping marketers understand trends faster and make stronger decisions. The update centers around Iris AI, the intelligence layer woven throughout the Brandwatch system. Iris now interprets larger data sets, responds to questions conversationally, and supports deeper
Brandwatch Just Supercharged Its AI Tools Read More »
AI has sparked a revolution that is transforming everything from how products are made and marketed to how people discover and choose what to buy. Instead of scrolling through lists of blue links, people now explore through conversations, ask follow-up questions, and build confidence long before they reach a website. This new path to conversion means brands
How AI Search Is Changing the Way Conversions are Measured Read More »
Your brand is being talked about on YouTube right now—and you probably have no idea what’s being said. YouTube is the second-largest search engine, where users spend roughly 50 minutes daily (and growing). It’s also the 2nd most cited source by LLMs, meaning video mentions don’t just reach human audiences—they teach AI how to recommend your brand.
How to Monitor Your YouTube Video Mentions Read More »
AI-powered search results keep expanding. As AI Overviews (AIOs) show up more often, they are changing how users trust information. First, it was the traditional list of blue links. Then, featured snippets started to earn trust before the link list. Now, AI Overviews sit at the top and are becoming the new trust anchor. Being
Why AI Overviews Matter and Why Brand Mentions Have Real SEO Impact Read More »
When Everyone’s Competing for Clicks, Email Quietly Wins When Q4 arrives, most brands go all in on ads and social. Budgets spike, competition gets fierce, and every marketer is fighting for the same attention. But while ad costs soar and acquisition gets tougher, one channel continues to deliver unmatched ROI without the same financial pressure:
The Most Overlooked Holiday Revenue Channel, Email Read More »