seo news

GUESTS & RESOURCES Episode Overview: Join host Ben as he speaks with Searchmetrics’ Senior SEO Consultant Kathy Brown to review the latest announcement from Google regarding core web vitals. Together they discuss what companies should do to prepare for web vitals’ rollout in the new year. Google announced within the last week that web vitals […]

Mobile-first indexing means that Google is shifting how they index and rank content from the desktop to the mobile version of sites. We’re in a mobile era. It’s been over five years since the number of mobile searches overtook the number of desktop searches. It makes sense for Google to index and rank content based on

There is this massive, artistic, metallic looking Christmas tree up right outside the Google Brazil office in Sao Paulo. A bunch of people are taking photos of it and posting them on Instagram. Here are some of those photos embedded below. This post is part of our daily Search Photo of the Day column, where

Justin Sanger posted on Twitter that he is now noticing for those customers of his who are in the Google Guaranteed beta, that Google is offering discounts. The example he showed revealed a $101 discount for paying for the year, so instead of $600, the price is $499 per year. Here is his screen shot:

While Microsoft seems to have gone all in on machine learning in Bing, Google has seem not to. Even when we are about to skip over to 2021, John Mueller of Google said on Twitter “there are always so many algorithms in play; some are more suitable for machine learning than others.” Historically, Google has

Ever wonder how long an article or story typically lasts on Google Discover? What is the average stickiness of a story displaying on Google Discover? Valentin Pletzer told us he measured 6,000 URLs from more than 1,300 different publishers of which 66% of the URLs happen to be AMP. The data showed that 6% last

Google has been showing some ads in a local panel listing for years now, even sometimes showing a local listing with a competitors ad smack on top of it. But Ben Fisher said he has spotted, for the first time, an ad on a lawyer’s local listing in the Google search result. Ben posted on

Google’s John Mueller said that he does not believe that rich results would work in Google Search for adult oriented web sites. But if you read the guidelines for rich results, only the critic review and product rich results specifically say adult web sites are not allowed, the rest, there is no mention of it.

GUESTS & RESOURCES Episode Overview: Join host Ben as he speaks with Searchmetrics’ SEO Strategist and Advisor Jordan Koene about the latest, and final, Google core algorithm update of 2020.  Google announced the final update of 2020 on Dec. 3, and indicates a continued trend of focusing on content quality throughout the year. The update

Today, Google has not just the change of seasons logo for the winter season in the Northern Hemisphere and the summer season in the Southern Hemisphere but also one for the great conjunction – all in one. The great conjunction is a conjunction of the planets Jupiter and Saturn, when the two planets appear closest