seo news

Backlinks (aka inbound links, incoming links) are links from a page on one website to another. Search engines like Google use backlinks as votes of confidence in ranking pages. Backlinks are important for SEO because of two main reasons:  Rankings – Generally speaking, the more backlinks your webpages have, the more likely they are to […]

We ran the largest hreflang study ever, nearly 10X larger than any other study. In total, we looked at issues on 374,756 different domains that used hreflang tags. Our findings show that 67% of them have at least one issue. Let’s look at the most common issues you should actually care about. 56.3% have pages missing x-default

An SEO score is a metric given by an SEO tool to give you an idea about the health of your website regarding SEO. The exact meaning will differ depending on which tool you use. But generally speaking, it refers to the technical SEO health of your site. Having technical errors on your website can significantly

Getting more traffic to your website from organic search can be done in three ways. You can either: Rank higher for existing keywords. Rank for more keywords. Get more clicks. The SEO techniques below all help you do one or more of those things. 1. Spy on your competitors’ content topics to get new ideas Competition makes

Not only is guest blogging well and alive, it’s still highly effective. In this post, you’ll learn everything you need to know about guest blogging.  But first, let’s make sure we’re on the same page. Guest blogging is the practice of writing and publishing a blog post on another person’s or company’s website. For example, I

Nailing down your content strategy is one of the best ways to grow your business. But that’s easier said than done. To help you with this, I want to dissect a few successful content strategy examples. Not only will we look at what content they create, but we’ll also look at why their strategies work and

Your competitors are a goldmine of information you can use to improve your SEO strategy. In this post, you’ll learn how to find that information with an SEO competitor analysis. What is an SEO competitor analysis? An SEO competitor analysis is where you dig into the SEO strategies of your competitors. The aim is to

If your website isn’t ranking well in search engines, it could be because certain SEO issues are holding it back. By finding and fixing those issues, you can often boost your rankings and get more organic traffic. This is where an SEO audit comes in. An SEO audit checks how well optimized your website is for search

Combining SEO and copywriting techniques can help you rank high on Google and drive sales too. In this post, you’ll learn what SEO copywriting is and how to do it. SEO copywriting is creating high-quality content that appeals to both search engine algorithms and human users. It’s crafting content that’s designed to rank high on Google and,

Have you ever wondered why your website isn’t ranking despite having quality content? Well, it could be because of the links you’ve been building. In the world of SEO, links are a crucial ranking factor. With that comes a temptation for many website owners and marketers to resort to manipulative tactics to acquire links, which