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What sets B2B SaaS marketing apart from its B2C counterpart is the length of the buyer’s journey. A buyer’s journey consists of the steps that a customer takes in order to purchase a product or a service. It’s everything from discovering the brand to comparing with competitors, checking the pricing page, chatting with sales, and

This isn’t another run-of-the-mill roundup of the “best” SEO podcasts out there. I polled Twitter, then trawled through the recommendations to find quality ones that are still producing regular episodes. From broader discussions on SEO to more technical deep dives, these 15 podcasts are ideal for every kind of marketer. So listen closely, and vote

We surveyed 284,350 marketers in our Ahrefs’ Digest newsletter to ask them one simple question: “What digital marketing tools are you using in 2023?” Here are the results. 1. Google Search Console Google Search Console (GSC) is an SEO tool that helps you to: Understand how Google sees your pages. Analyze clicks, impressions, and average position. See which

There’s a lot that can go wrong on a website, and every site is going to have some issues to fix. We looked at 1,002,165 domains to find the most common technical SEO issues. Keep reading to see what we found. The 15 most common technical SEO issues These are the issues flagged the most across the

So you want to promote your business? I could give you some generic advice like “make a website” and “post on social media.” But you probably already thought of that—and likely haven’t had any luck with it yet.  Instead, let me share some of the proven, low-cost promotion strategies I’ve learned in my 10+ years as

There are countless marketing channels out there. Why should you focus on content marketing over the rest? We go through seven reasons why. 1. Content marketing helps nurture and convert leads If Billy wants to drive more traffic to his site, he doesn’t search for “Ahrefs” and buy our toolset right away. That’s because he doesn’t

Search engine marketing (SEM) is a type of digital marketing that utilizes search engines like Google to get more traffic to a website. There are two ways to do SEM. You can pay for ads to show up in the search engine’s paid results or optimize your pages to show up in organic results. And

If you want to drive more potential customers to your online store, e-commerce SEO may be just the ticket. Keep reading to learn what it is, why it’s important, and how to master it. E-commerce SEO is the process of optimizing an online store to improve its visibility and rankings in search engines like Google.

Missed out on some SEO conferences in the first half of 2023? We handpicked a few more upcoming ones, sorted in chronological order of conference date. Conference When Location Benchmark Studios Sept. 7, 2023 Chester, U.K. BrightonSEO Sept. 14 & 15, 2023 Brighton, U.K. Chiang Mai SEO Conference Nov. 6-10, 2023 Chiang Mai, Thailand BrightonSEO (U.S. edition) Nov.

Starting an online business was the single best decision I ever made. It changed my life forever, giving me the time and freedom to earn an income on my own terms. But I wasn’t an overnight success. I had to go through many iterations before finding a niche that worked for me. I tried everything from