seo news

Generally when it comes to a Google local ranking algorithm update, you need to wait a week or so to see the chatter from the local SEO community. I am not seeing a lot of that chatter yet but BrightLocal’s tracking tool is lighting up over the past two days, showing signs of serious fluctuations […]

Google may have pushed another algorithm update starting this past weekend, I almost did not cover it. There was also a possible local search ranking update by Google over the past two days. Google’s Danny Sullivan said don’t expect the Page Experience Update to be a massive change overnight. Google said the mobile-first indexing deadline

Google Search for many queries and search result pages shows a video box that takes searchers to videos mostly on YouTube but other platforms as well. Now, Google is testing playing those videos directly in the search results page and not taking you to YouTube.com or the site the video is hosted on. Mordy Oberstein

Here is a photo from a few years ago of one of the usability vans at the GooglePlex, the main Google offices in California. Google use to drive these around asking folks if they want to do usability studies on the go. This photo was taken outside the GooglePlex back in July 2018 and posted

Google will sunset and stop supporting the Showcase Shopping Ads it initially announced about two years ago. Google said “starting April 1, 2021, Showcase Shopping ad groups will be removed and will stop serving your ads. Performance data for removed ads and ad groups will still be available in account reports.” What were these shopping

One other little tidbit or nugget from the Search Central Live event was that Gary answered how many times Google changed its search algorithm due to SEOs gaming the system. Gary said in the past ten years, he thinks it was about four or five times, that he can remember. The question was brought up

Has there been a time where Google has said they no longer use a specific ranking signal? I mean, they said this like 20 years ago with maybe the meta keywords tag? Google said this with rel next/prev, Google News stock tickers and genre and meta keywords, authorship, stop using MapReduce and some other things.

Google’s Danny Sullivan said to start, when the Page Experience Update rolls out, it won’t be a massive change. It might grow in terms of importance over the years. But to start, Danny said “it shouldn’t be the case that overnight, we flip some type of switch and there’s a massive change.” He posted this

Google seems to be showing fewer featured snippets in the search results since February 19, 2021. All three tools that I am aware that track featured snippets all showed a significant decline in the percentage of search results with featured snippets. Although, as of this morning, RankRanger is showing a bit of a bounce back

Here is an Instagram photo and video from 2017 of a Googler hoverboarding at the Google office, I think the New York City office. He said on Instagram “That’s what I do when I’m office alone.” The office is pretty empty now, might be a good time to do it again? Here is the video: