seo news

Shimon Sandler came out to my house in the pretty cold weather, you can see the snow in the corner, to talk SEO and shop. Shimon has been in the SEO space for about 20 years, he has the experience at working at agencies, working in-house for large enterprises and even building his own agency […]

Here is a photo from a couple years ago from the Google NYC office of a bunch of anti-gravity chairs in one of the rooms at Google. This was part of some rejuvenation program Google was offering to its employees back then and the company that was hired to do it promoted it on Instagram.

GUESTS & RESOURCES Episode Overview: Join host Ben as he kicks off a series of conversations with Steve Clark, Head of Digital Growth at Tangent. Together they discuss Steve’s 5 fundamentals to growth marketing. Steve starts with the fundamentals of growth marketing. He introduces the topic around his own background as an SEO and the

GUESTS & RESOURCES Episode Overview: Join host Ben as he concludes his conversation with Steve Clark, Head of Digital Growth at Tangent. Together they discuss keywords and thinking beyond keywords. Keywords are important, but there is a hang-up on the types of keywords. Keywords that are focused on intent should be prioritized. Keywords need to

Check it out, Mr. Schwartz wrote a book about SEO, it is called Product-Led SEO. So no, I didn’t write this book, but Eli Schwartz, no relation to me, wrote this book. I think you can buy it on Amazon if you want, but I know he is sending out some copies to some lucky

Google can show the wrong date in the search results snippets. We’ve covered this topic numerous times over multiple dates and times. But one aspect we did not cover is that when Google does this, it does not mean Google has quality issues with your website. It just means Google is not able to figure

Google’s John Mueller implied that since the product reviews update has been rolled out, it will be hard for user generated content generated product reviews to rank well in Google Search. John said on Twitter “the focus there is clearly on reviews from experts. Keeping the quality of a UGC site high is hard, I

Michelle Race, aka ShelliWeb, asked an interesting SEO question, she asked what is better for Google when you have empty webpages. Should you noindex the empty webpage or should you let Google index it and treat it as a soft 404? The specific case is that you create a category page but you have no

This week I spent a lot more time covering and updating the details around the Google product reviews update. I covered some of the early impact it had on some sites, and it was big. Google added more details about this update including that it can impact your Google Discover traffic, it will be updated

Google announced it will be rolling out in the coming weeks dynamic exclusion lists within Google Ads. Dynamic exclusion lists let you potentially automate the process of blocking your ads from showing on web pages or websites. Google said it is “announcing a new feature that will make it easier for advertisers to protect their