seo news

Google’s John Mueller was asked if using the abbr tag – the HTML abbreviation markup – if that can help you rank higher in Google Search. John said nope, on Twitter. Here are those tweets: Nope — ???? John ???? (@JohnMu) April 19, 2021 Basically, it is use to define the abbreviation of words on […]

Google is testing some new local features in Search. Specifically, Google is testing a new local finder design and Google is also testing a new method to push users to use the chat button in a business local knowledge panel. Tom Waddington spotted the new local finder test. Tom said Google is testing a new

A week or so ago, I reported that there was an issue with Google Search labeling real content pages as soft 404s, and thus not ranking those pages in Google Search. This bug directly seemed to have caused traffic issues for these sites. Well, that bug seems now to be mostly, if not fully, resolved.

Google was asked if building links too fast, let’s call it speed link building, is a bad thing. If you get too many links, too fast, is that something that can count against you in Google Search. John Mueller of Google said on Twitter “We don’t count links like that.” The question was “is it

The Daily Mail owner has filed an antitrust lawsuit in a NYC federal court against Google alleging Google punishes publishers, like the Daily Mail, in its search results if they don’t sell enough ad space through Google’s marketplace, like Google AdSense. The reaction from many SEOs on this news is pretty funny, basically saying that

Google Ads announced Target CPA and Target ROAS will be bundled with the Maximize conversions and Maximize conversion value bid strategies. So Maximize conversions will have an optional target CPA and Maximize conversion value will have an optional target ROAS. But this is not always easier for advertisers, as Google suggested. Google said this change

GUESTS & RESOURCES Episode Overview: Join host Ben as he continues Core Web Vitals week with Marcus Tober, Founder and Chief Evangelist at Searchmetrics. Together they further their discussion on Core Web Vital metrics and look into the learnings found by Marcus. Ben opens the conversation about the study that Marcus has been working on.

A few years ago, Satyajeet Salgar from Google posted a photo on Instagram of a small sign in the Google office, the GooglePlex, that says “What Would Beyonce Do?” He said this sign is “workplace motivation.” How funny. I wonder if the person who added this sign brought it home during the office closure? This

Google Local seems to be testing two new features for the “updates” tab for local businesses. The first is a red dot indicator to symbolize there is a new update posted for the local company. The second is the ability for visitors to post photo updates in the updates section. Local Updates Indicator: The first

Google’s John Mueller was asked if changing the design of a site but leaving the content and URLs the same would possibly lead to ranking changes. John Mueller said yes, it likely will because he said “if you change design, you generally change the content.” John explained on Twitter “If you change design, you generally