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 GUESTS & RESOURCES Episode Overview: Join Lisann Kohnke, Head of Insights at Searchmetrics, and Benjamin Shapiro as they discuss the importance of using search data in identifying your real target market online. Lisann explains the complexity of establishing which keywords are most relevant to your target audience, the need to understand how users search […]

 GUESTS & RESOURCES Episode Overview: Lisann Kohnke, Head of Insights at Searchmetrics, joins Benjamin Shapiro to discusses leveraging search data within your organization, translating keywords and category data to assess trends in your market and how communicate the value of these metrics. Using a recent example of changing trends in the market, Lisann explains

It is heartbreaking to have to write that Russ Jones has passed away unexpectedly on Thursday. He leaves behind a wife and three daughters. I’ve known Russ since my early days in SEO, he was one of the brightest minds in our space, he was also one of the friendliest and funny people you could

It looks like Martin Splitt’s neighbor’s sheep returned to cut their grass. Last time we saw them was last year back in May and October of 2020. Now here is the 2021 edition. Yes, I know this is not the Google office, but it is a remote office of a Googler and this is the

Do you think Google thinks about how webmasters, SEOs, site owners, publishers would react when it confirms a Google Search algorithm update, prior to announcing it? Does Google think about the worry, fear or anxiety it might cause by confirming or pre-announcing an update? I am not asking if it is better to confirm these

I know we covered this topic countless times but just another reminder, Google prefers to “neutralize” bad links and neutralize spam as opposed to penalize you for those bad links or spam. That means that Google will ignore it, like it isn’t there. John Mueller was asked about a lot of bad links and how

Google has posted a message at the top of the Google My Business Insights reporting screen that says “data may be delayed.” The unusual part is not that the data may be delayed, we see that a lot, the unusual part is that Google posted a notice about it. Here is the notice: Google said

Google announced it is delaying its plans to block third-party cookies to late 2023 and will paused testing of FLoC, its cookieless alternative. Google said “it’s become clear that more time is needed across the ecosystem to get this right.” Initially the plan was for Chrome to block third-party cookies by late 2022 but now

Google released yet another confirmed Google Search update it called a “Spam Update” on June 23rd. This past weekend we saw more of the same ranking fluctuations in Google Search. Do you think Google doesn’t confirm some updates because they worry about webmaster, site owner anxiety? Google said again that it can take several months

Google is testing a new search feature, similar to the feature where it says there are no great matches for your results but for new results. When Google notices that the results for a query are new, that the topic is new, and the results are changing quickly, Google will tell searchers that “it can