seo news

 GUESTS & RESOURCES Episode Overview: Shari Srebnick, Head of Client Success for the US at Searchmetrics talks to host host Benjamin Shapiro about how to decide when to move on from your current SEO tool. Change can be hard in any aspect of life or business. But it’s important to know when to move […]

The quest for customers when running an eCommerce site often involves lengthy and expensive marketing campaigns. While such an approach is undeniably effective, it’s important to remember that there is more than one way to gain conversions. By earning organic traffic, you will be passively generating potential leads in the most cost-effective manner possible. Here

While last month was filled with algorithm updates this month wasn’t too much different. We had the July 2021 core update…

It seems like Google Analytics is now showing some of Google Discover traffic, likely from the Google News Showcase. If you check your acquisition, source and medium traffic, you may see [newsshowcase / discover] in the list. Vishal Marathe was the first to spot this and post about it on Twitter, from what I can

Microsoft Advertising this week announced in its August roundup it launched Target impression share bidding, Integral Ad Science (IAS) protection, new automated extensions, labels for account organization and changes to unified accounts. With Target Impression Share bidding strategy, you can let Microsoft Advertising automatically sets your bids. Yay. 🙂 Microsoft said this is good for:

Google’s John Mueller recommended that when it comes to your Google News sitemap file, try to use one sitemap file. John said it will result in Google being able to “crawl it faster” and Google does not “have to consolidate signals” he added. John did say that you can use multiple files, if they are

Danny Sullivan of Google confirmed on Twitter that core updates can sometimes impact both image search and local search results. This comes after Danny said that core updates don’t impact local results. But now he is saying “it depends” and can impact all content types across search. This comes after Glenn Gabe wrote a detailed

Jason Hennessey shared this photo with me on Twitter of a paper sign tapped to a street pole on some corner. It says “do you want to learn SEO?” The tabs at the bottom to rip off to not contain phone numbers or URLs to learn more, they just say “no thanks.” I am not

Here is an old photo from the Google New York City office. Sara Ziff who posted it said it is a visiting room but it kind of looks like barn doors (not that I know anything about barns) with comfy chairs and sofas. I found this photo on Instagram. This post is part of our

John Mueller of Google said on Reddit the other day that generally speaking he has seen that it is faster for sites to return to the Google search results after experiencing site downtime than it takes for the pages to drop out of the Google search results. John said “in the cases I’ve looked at,