seo news

Google’s John Mueller said on Reddit this morning that the page experience update that incorporates core web vitals is more than a tie breaker ranking signal. He said “it is a ranking factor, and it’s more than a tie-breaker, but it also doesn’t replace relevance.” This is a surprise change of messaging because Google has […]

Looks like Google opened a new office in New Zealand, in Auckland. Google said “as we approach 15 years on the ground in New Zealand, Google is investing to put down stronger roots here – including by establishing an engineering presence in Auckland.” You can see a few more photos of this office over here.

Back in September 2020, Google announced it would show less search term data in the Google Ads Search Terms report. As you can imagine, the advertising community was not happy. But something changed yesterday and all the search term data is now showing in that report. We are not sure if this is a bug

Looks like Google is testing another design and layout for displaying forums in the search results. Now Google is labeling this “discussions” and showing it in this two column and multiple rows carousel interface. Here is a screenshot and followed by a video from Saad AK on Twitter: Here is the video he captured of

With Euro 2020 having just come to a very heart-retching close for the England team, penalties are probably the last thing on people’s mind right now. If we weren’t in the SEO industry, we’d leave it well alone. But, penalties are important. If you get penalised by Google, it means that your target audience can’t

Ever wonder why some knowledge panels show the authors books, while others might show movies or TV shows and maybe less or more information. Google sometimes determines what to show in a knowledge panel based on how people search for that person or entity. Google’s Danny Sullivan was quizzed about this by Chris Silver Smith

 GUESTS & RESOURCES Episode Overview: Shari Srebnick, Head of Client Success for the US at Searchmetrics, meets with host Benjamin Shapiro to talk about using the right SEO tools. The whole purpose behind SEO is getting as much visibility as you can in Search Engine Results Pages (SERPs). Making sure you’re reaching your intended

Google announced that it has removed the safe browsing signal as part of the page experience update. In fact, Google implied it was never used as a signal, saying the it is “clarifying that Safe Browsing isn’t used as a ranking signal.” I suspect that means that it was never used as a ranking signal

 GUESTS & RESOURCES Episode Overview: Host Benjamin Shapiro continues the conversation with Shari Srebnick, Head of Client Success for the US at Searchmetrics. They talk about making sure that you’re onboarding the right SEO tools for your business. How can you identify what the right SEO tools are to meet your unique business needs?

Eric Enge along with SEOClarity published a snippet of data showing which are the most popular search features you would find in the Google Search Results. In order of popularity comes people also ask, local listings, popular products, images, videos, and featured snippets. This is based on SEOClarity on a sampling 2.5 million search queries