SEO NEWS
Google’s John Mueller said that having a private whois domain name registration status does not change how Google trusts the site. It really does not impact the site’s rankings in Google Search. He was asked on Twitter “from SEO pov, Does keeping WHOIS information public help in website Trust and Authority?” John responded “it doesn’t
Google Says Private Whois On A Domain Name Does Not Impact Rankings Read More »
Sharing is caring! A Well-Formed Query Helps a Search Engine Understand User Intent Behind the Query To start this post, I wanted to include a couple of whitepapers with authors from Google. The authors of the first paper are inventors of a patent application from April 28, 2020. It is good seeing a white paper
A Well-Formed Query Helps Search Engines Understand User Intent in the Query Read More »
Sharing is caring! Changes to How Google Might Rank Image Search Results We are seeing more machine learning in how Google ranks pages and images in search results. That may leave what we know as traditional, or old school ranking signals behind. It is worth looking at those older ranking signals because they may play
How Google Might Rank Image Search Results Read More »
Sharing is caring! Entity Seeking Queries and Semantic Dependency Trees Queries for some searches may be entity seeking queries. Someone may ask, “What is the hotel that looks like a sail.” That query may look for an entity such as the building, the Burj Al Arab Jumeirah. That entity may be identified by looking at
Entity Seeking Queries and Semantic Dependency Trees Read More »
Sharing is caring! I’ve written a couple of posts about patents at Google on personalized knowledge graphs (a topic worth thinking about seriously). Personalized Knowledge Graphs are structured information about entities personally related to a particular searcher, the attributes of those entities, the classifications of those entities, and knowledge about relationships between those entities, and
Where will we go with Personalized Knowledge Graphs? Read More »
GUESTS & RESOURCES Episode Overview: Join host Ben as he continues Search Insights Week with Searchmetrics’ VP of Services Tyson Stockton and VP of Sales (Americas) Alan Turner. Together they discuss the difficulties with traditional research in search and how to present it to executive teams. A leading challenge facing SEOs is how to take
The Trouble with Search Research Read More »
Sharing is caring! A Well-Formed Query Helps a Search Engine Understand User Intent Behind the Query To start this post, I wanted to include a couple of whitepapers with authors from Google. The authors of the first paper are inventors of a patent application from April 28, 2020. It is good seeing a white paper
A Well-Formed Query Helps Search Engines Understand User Intent in the Query Read More »
Bing is the number 2 search engine in the western world after Google, enjoying a 13.5% and 11.5% share of all desktop queries in the US and UK, respectively. In light of this, digital marketing strategies should make sure they include Bing, especially given that Bing users tend to be older and have bigger disposable
Is it Really Worth Your Time? Read More »
Sharing is caring! Changes to How Google Might Rank Image Search Results We are seeing more machine learning in how Google ranks pages and images in search results. That may leave what we know as traditional, or old school ranking signals behind. It is worth looking at those older ranking signals because they may play
How Google Might Rank Image Search Results Read More »
Sharing is caring! Entity Seeking Queries and Semantic Dependency Trees Queries for some searches may be entity seeking queries. Someone may ask, “What is the hotel that looks like a sail.” That query may look for an entity such as the building, the Burj Al Arab Jumeirah. That entity may be identified by looking at
Entity Seeking Queries and Semantic Dependency Trees Read More »