This week, we covered more on the changes related to the Google December 2020 core update. Specifically, Google said it is still rolling out and it looks like on Thursday, December 10th there was a second wave of the update. I also posted a poll asking if Google should have released the update when it

Yesterday I reported that this Google December Core update was a really unusual core update because it seemed like the rollout happened over a 48-hour period and was not a slow two-week rollout. Well, I talked too soon – there may have ben a second wave (is it bad to use that term because of

GUESTS & RESOURCES Episode Overview: Join host Ben as he continues SEO Planning Week with Searchmetrics’ Strategist and Advisor Jordan Koene discussing how to create a flexible SEO roadmap. Together they talk about the actual process of pulling the right pieces together to ensure you’re executing the SMART goals you’ve created. Creating a roadmap is

Competitive analysis is the process of identifying and researching your competitors to get the information you need to gain a competitive advantage. You need to conduct a competitive analysis as a part of your market research. Only then can you develop an effective marketing strategy to steer the ship in the right direction. Here’s how

It looks like some Googlers are receiving packages from Google for the 2020 holiday season that contain pajamas with the Google logo on them. Daniel Waisberg from Google, based in Israel, shared this photo on Twitter. It looks like Google sent a t-shirt, sweat shirt, socks and sweat pants but I am not 100% sure

It looks like Google has launched a new look for its question and answers carousel. This is not the local Q&A box, this is also not the question hub. This is when you add QA structured data to your pages and Google can show these rich results in the search results. Here is what Brian

Remember in July we saw Google testing adding regular expressions (regex) filters to some of the Search Console performance report. It then went away quickly. Well, Google’s John Mueller was asked about that and if they will be coming back to Search Console. John was asked “do you have a plan to add regexp filter

It looks like Google is testing taller shopping ad formats in Google Search. Shalom Goodman noticed this and posted both sizes on Twitter. I made them into a GIF so you can easily see how much taller these are. These are about 55 pixels taller for some reason. Like the organic search results in Google

Danny Sullivan of Google has confirmed that the December 2020 core update is still rolling out. I asked, despite Google saying the rollout normally takes two weeks, I asked because unlike previous updates, you would “feel” it more over time – in this update, it was felt in a big way on Friday, December 4th

Google has updated the Google Search Console API to give us faster and fresher data, the ability to filter data based on the news filter, domain property support in Sitemaps and guidelines on how to migrate the Discovery document. A lot of this may stem from the groundwork Google set when the company upgraded the