Digital Ad Revenues Hit Record $259 Billion in 2024, Fueled by Video, Retail Media, and Social – Bill Hartzer Home » Advertising » Digital Ad Revenues Hit Record $259 Billion in 2024, Fueled by Video, Retail Media, and Social
Google says AI Overviews increase clicks. Cold, hard logic disagrees, and so does our research. We analyzed 300,000 keywords and found that the presence of an AI Overview in the search results correlated with a 34.5% lower average clickthrough rate (CTR) for the top-ranking page, compared to similar informational keywords without an AI Overview. Thanks
AI Overviews Reduce Clicks by 34.5% Read More »
Posted on April 16, 2025 Written by Bill Hartzer If you’re in SEO, digital marketing, or domain investing, you’ve probably used Majestic to analyze backlinks. But did you know the Link Graph—a core visualization tool inside Majestic—can be repurposed to create powerful AI-generated modern art? Let’s break it down. What Is the Majestic Link Graph?
Turn Your Backlink Profile Into Modern Art Read More »
Google Chat Will Soon Delete Conversations You Don’t Control – Bill Hartzer Home » Google » Google Chat Will Soon Delete Conversations You Don’t Control
Google Chat Will Soon Delete Conversations You Don’t Control Read More »
You have a target keyword. You want to have your website appear in the search results for that keyword. How do you do that? How do you actually rank for a keyword? Follow this guide to find out how. 1. Make sure you’re targeting the right keyword Just because a keyword exists doesn’t mean it’s the
How to Rank for a Keyword (8 Steps) Read More »
Bluesky Gets an AI Upgrade That Could Finally Make Social Media Less Hostile – Bill Hartzer Home » Social Media » Bluesky Gets an AI Upgrade That Could Finally Make Social Media Less Hostile
Bluesky Gets an AI Upgrade That Could Finally Make Social Media Less Hostile Read More »
New Survey Exposes the Mental Health Risks Lurking in Your Social Feed – Bill Hartzer Home » Social Media » New Survey Exposes the Mental Health Risks Lurking in Your Social Feed
New Survey Exposes the Mental Health Risks Lurking in Your Social Feed Read More »
Posted on April 14, 2025 Written by Bill Hartzer IAS Expands Social Optimization for TikTok with Launch of Pre-Bid Video Exclusions Integral Ad Science has introduced a new feature for TikTok advertisers: pre-bid Video Exclusion Lists. This rollout is part of IAS’s growing toolkit that helps brands improve campaign performance by filtering out unwanted
TikTok Ads Just Got Smarter: IAS Launches Pre-Bid Video Controls for Brand Safety Read More »
Posted on April 14, 2025 Written by Bill Hartzer Zefr Expands Brand Suitability Protection on TikTok with AI-Powered Exclusion Lists Zefr, a leader in content classification technology for advertisers, announced the global release of its AI-powered Exclusion Lists on TikTok. This update offers advertisers expanded control over their ad placements, helping them avoid content
Zefr Tightens TikTok Ad Controls with New AI-Driven Exclusion Tools Read More »
Originality is idealized, especially in tech and marketing. We’re told to “think different,” to coin new terms, to pioneer ideas no one’s heard before and share our thought leadership. But in the age of AI-driven search, originality is not the boon we think it is. It might even be a liability… or, at best, a
LLMs Don’t Reward Originality, They Flatten It Read More »